Direct Mail Postcards

By Author: Maria Turner
Total Articles: 3
Comment this article

Nowadays, every company and business corporation is realizing the importance of direct mail postcards in developing and maintaining customer relationships. In fact, every direct mail campaign adopted by a company includes a special role played by direct mail postcards. Direct mail postcards have become an effective tool for advertising and promotion because it can directly reach the hands of the potential customers. But, for most companies direct mail postcard tactics do not work up to their potential because they are not able to hold the attention of the customer long enough to enable them to get interested in the content.

Marketing by Innovation (MBI) has come up with certain strategies that need to be adopted to ensure that the direct mail postcard becomes an affective tool for the marketing team:

Keep the Postcard Simple

Post cards containing information in a confusing or distorted mess will immediately put off the customer. Make sure that the postcard is kept simple and the required information is offered in a concise format. It is also a good idea to use an oversized card as it will make the card ...
... stand out amongst other mails.

Keep To the Exact Timeframe

In case you are having a sale for your merchandise, you should ensure that the postcard reaches your potential customers within the correct time frame. The postcard will become ineffective in the eyes of the customer if it reaches them before time or too late.

Print Both Sides

Direct mail postcards are effective advertising tools. A good postcard will offer details and information in a simple format. But at the same time, it should also be attractive enough to catch the attention of the customer in the first place. Printing both sides of a postcard is an affective way to make it look attractive and eye catching. An attractive postcard can contain a picture on one side and the related information on the other side.

Attractive Designs

A postcard's success in getting the attention of the potential customers depends largely on how attractive it looks. A good design with colorful pictures can attract the eye of the customer enough to catch and hold his attention. The design of the postcard should be such that it impels the customer to read the content instead of throwing it away with the trash.

Measure Effectiveness

It is always necessary to measure how effective or successful your direct mail postcard campaign has been. For this purpose, you can also use your postcard as a coupon, ticket or even a gift certificate. This will help you to know how successful your postcard campaign has been since the customer will bring back the postcard to collect his/her gift or free sample. This will help you to plan out your next campaign more effectively.