Valid Comparison Seo And Sem

By Author: John chaink
Total Articles: 1
Comment this article

Search engine optimization and search engine marketing are two different terms aimed at single goal of marketing your website and related products online. Generally SEO is the part of SEM and its one of its technique to bring forth your site in search engine ranking. SEM is marketing technique that involves tactics like paid inclusion, paid ads, etc for advertising a website.
In search engines the page showing search results is known as SERP (search engine result page). Results on this page is very diverse, here you can find paid ads listed on the sides of the search pages and also paid inclusion shown on the top of the page. You may select any of these services for special showcasing on the search engine results page by paying certain nominal amount of fees.
SEO which is a part of SEM makes your website friendly by optimizing it in an organic manner. This technique does not require any purchasing of ads or paying for your site to rank higher. It functions by making your site attractive with apt keywords/phrases so that it ranks high in the result page. Usage of inbound links, META tags coding and keywords makes ...
... a website desirable for web crawlers.
Sometimes the problem arises while selecting which tool to use SEO or SEM? As discussed earlier SEM is a paid form of marketing where you have to shell out certain amount of money for getting a special position in result pages. But overall if seen, it is less beneficial than SEO. Instant short term results can be procured by SERP, but sometimes visitors seldom clicks on these paid results leading to loss to both your money and resource.
Some basic ways to optimize a website are- giving title to images utilizing the keywords, alt tags being named using keywords, keywords in domain name and page title.
Widely used SEM techniques are video marketing, pay per click advertising, social network marketing, search engine optimization and article marketing.
Any method you use for website optimization stresses more on creating relevant online content rich in keywords. The content consists of apt back links that points back to your website. Major search engines make use of these factors for ranking your website higher. More the number of back links from the original content better the results.

Proper keyword research is the most vital part of any SEO or SEM campaign. If you don't choose the right keywords it doesn't matter if you rank number one in the search engines, because the people who are finding you are most likely not looking for what you are offering. To help you out we have listed a few keyword research tips below.
How to Choose the Best Keywords
1. The first step in choosing the right keywords is to identify what products or services you are looking to optimize for. If you offer hundreds of products or services you need to narrow it down at first and pick the top ten that you want to optimize for. You can always add more as time goes on, but you don't want to start off with too many keywords in your campaign at first. It makes things easier and it is more effective if you start out with a smaller number of keywords and then work your way up.
Once you have identified which products and or services you want to optimize for the next step is to find out how people are searching for those products or services.
The best way to do this is to use the free keyword tool created by Google. The Google Keyword Tool is the best keyword research tool out there for the price (Free!) I have read some blog posts by some so-called "SEO experts" that say not to use the Google Keyword Tool exclusively, or that it is not the best. In my opinion, if you were only to use one tool for keyword research it would be the Google Keyword Tool hands down. This tool tells you how many times keywords are searched each month using Google. If that isn't a goldmine of information I don't know what is.

About Author-You can find out more about seo companies los angeles and more at noxsterseocompany.com