Why Do Your Customers Purchase Your Service?

By Author: terri levine
Total Articles: 10
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Are you selling to people’s wants or needs?

Do you understand the difference?

Are you looking to satisfy your clients needs or are you looking to increase your own profits? Are you really solution driven and working to solve your client’s problems?

I can’t advise you strong enough to become a solution driven business. Here are some tips on becoming the business that will help you develop loyal clients and a strong referral source:

First, ask questions. Discover the real need of your client. Since this “need” is usually buried under a “want” you need to become skilled at asking the right questions. When you ask questions you are demonstrating a sincere interest in your client. As you gather information from your prospect or client you begin to develop a relationship. This relationship helps you to treat your customer as you would an old friend, and old friends work together to look for solutions to needs.

Second, think about the best relationships you have with your clients. Where do these clients come from? What industry ...
... are they a part of? What are the common traits? What do you enjoy the most about them? These questions help you to determine your marketing niche. Answering these questions could turn your business around. It is very important to realize that we all need a specific marketing niche.

Third, perhaps the most significant component of your business development process and business growth plan is developing a clear understanding of why your clients do business with you. Could you tell me today why your clients are buying from you? Have you ever taken the time to identify their reasons? Or have you just been lucky to get clients for no apparent reason? You must take the time to figure this out! You must discover the most powerful advantage or benefit your clients find in working with you. Or, they will soon be moving on to a business that comes up with a more exciting promotion.

Start today. Develop your own business growth plan for getting to know your ideal client. Understand their wants and deliver to their needs. Become masterful at asking the right questions and fully understand why your clients do business with you.

Lindel James is a Master Business Growth and Marketing Strategist, living in Montpelier, Vermont. She can be reached at www.lindeljames.com or 802-778-0626

Terri is known as a business coach and top marketing coach and is called the Guru of Coaching who specializes in helping entrepreneurs business growth strategies .She is considered one of the top sales and marketing coaches in the world. www.terrilevine.com