Relevance Of Custom Website Design For Niche Audience

By Author: Vijay Sharma
Total Articles: 95
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Audience or customers are the focal point of any advertisement. The popularity of any site depends on how the content has been marketed generating interest of the end user in the brand being promoted.

LAYOUT & WEBSITE ELEMENTS

•A layout which is plain with to the point links attracts the elderly as they are likely to be lesser tech savvy.
•Whereas a website that needs to target the youth must have flash images, videos, social media links and other website elements together with targeted advertising and other links that may interest them.
•One more aspect of layout designing is the font which should go with the brand one is selling and the prospective buyer.
•The brand targeting youngsters can afford to use a font which is fancier while for older audience one should stick to a more conventional style.

NAVIGATION

•One should keep in mind that a website’s navigation should comply with its layout.
•A senior citizen would always prefer a simple top navigation menu bar to a fussy one compared to a younger person who is attracted to multiple navigation menus, ...
... sidebars and footers giving him the chance to explore more about the site if he/she is looking for something in particular.

COLOR SCHEME

•Color scheme needs to be carefully planned.
•A site promoting cars targeting men over the age of 18 may choose powerful colors.
•While a website selling products for small kids can have bubbly pink and blue scheme, the one selling cosmetics for women may have wine red and off-white combination or a hot pink contrasted with white to catch the eye.
•Text background and fonts should be used in an easily distinctive way.

SUBJECT MATTER

•The subject matter of the site is very much influenced by the niche audience. It has been proved that youngsters are more interested in watching video content than reading text.
•The young audience prefers links to Facebook and Twitter accounts. These features may not appeal to the elderly.
•For young people some additional features like pop-up windows or fly over ads may enliven the subject matter. But in case of elderly the same features may seem complicated and may make them leave the site.
•Site designing is becoming more sophisticated due to its usage in mobiles and smartphones so one has to design and adjust the features in a user friendly way.

USAGE OF UP-TO-THE-MINUTE TECHNOLOGIES

•With the arrival of web 2.0 designing, sites have become much more responsive.
•Execution of different Web 2.0 methods, techniques and frameworks including RSS, valid XHTML markup, Server-side software, web protocols, Active X controls and APIs.
•Use of W3C standards

USER REQUIREMENTS

•Custom blogs and Word Press Themes
•Flash or non-flash websites depending on the user.

A convincing design, good navigation and visibility increase a site’s viewership which clearly shows us the relevance of custom web design.

Choose for the best custom website design company for your business growth which can provide best custom web design services for your business website.