Alenver Inc. Biography

By Author: John Tang
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Alenver is a newly arrived underwear company that has entered the fashion world with a new concept in underwear. Where others thought that changing the concept of underwear was impossible, Alenver has proven them wrong. It took new individuals with new ideas to create the concept of underwear as accessory and take it to a new level.

Alenver's philosophy that their collection could make the customer happy and their lives more fun and meaningful makes a real statement out of what was once considered an ordinary everyday item of clothing. With a casual elegance, Alenver's products denote independence and personal choice.

Alenver's design taps into street fashion inspiration and uses its signature wide elastic waistband to display a provocative one word metallic message as it peeps out from under jeans. Each word's loaded imagery in money, bitch or die for 305 (and soon angel and desire) is designed to be displayed - but in a surprising way. The messages are reversed for only the wearer to see the true message in the mirror. Now the wearers need no longer worry about underwear or bra bands that show average or run-of-the-mill ...
... underwear. Now they can display their message, and reveal themselves to the world around them through this decorative collection.

Alenver's innovative underwear collection has worldwide appeal due to the combination of international experiences of the company's principals, its genesis in the United States and its fabrication in Peru. Alenver's co-owners bring a wealth of international experience in the fashion world to this new collection. Patrice Hallot, a French national has worked in France, Germany, Italy, Finland, Sweden and the United States in an entrepreneurial career in photography and fashion. Piret Johanson, an Estonian national, brings international modeling, design and marketing experience in European, Asian and North American markets to Alenver. Both now reside in Miami, Florida - a hot epicenter for fashion and style in the United States.

Alwnver's collection is fabricated in Peru because of the importance of proximity to the quality cotton source. All Alenver products are made from 95% pure Peruvian pima cotton and 5% elastane. Fabrication takes place in socially responsible and inspected facilities and meets significant quality control standards in production. Peruvian cotton is currently renowned as the world leader and its quality has surpassed its competition in China and Turkey. The craftsmanship and pride in their product makes Peru a simple choice for Alenver's product fabrication and Alenver is pleased to be a part of this textile industry tradition that has spanned over 5,000 years.

Alenver's introduction to, and successful expansion in, the fashion world has been swift. Alenver was launched in the spring of 2008 utilizing the internet as both communication tool and transaction channel. Alenver benefits from the global information distribution, immediacy of response and most importantly, the collection's accessibility to the public through www.alenver.com. On the heels of the website sales, came Alenver's success at the Magic Marketplace Fashion Trade Show in Las Vegas in the Summer of 2008, which catapulted Alenver's unique image to buyers across four continents. Following this, Alenver's innovative collection created interest among celebrity trend-setters. Currently, Miami based hip-hop artist Ballgreezy, Greezy, has joined in a unique business relationship with Alenver with a personalized line of underwear with Mr. Shone on the waistband, in reference to his single: Shone. Additionally, alternative/acoustic/folk singer/songwriter Holly Brook and the alternative punk rock group Still Standing support and promote Alenver's collection on their MySpace pages. Upcoming contracts featuring pop musicians and TV personalities will widen the appeal of the collection without relying on one celebrity to be the face of Alenver. Most recently, Alenver's collection was featured in a photo shoot for Flare magazine, a Canadian fashion magazine. Finally, Alenver's collection entered the retail world. Alenver's products sell in European, Asian, North American and Caribbean designer fashion stores, and soon to larger retail chains consequently completing the availability options for encouraging familiarity and accessibility of the collection.

Alenver has entered an under supported area of the fashion market and created a unique collection of underwear with a message. In a whirlwind first year, the collection has established itself as a force to be reckoned with among designers and a fashionable outlet for those who seek choices in unique fashions.
Alenver.com sells sexy mens underwear and sexy womens underwear. Read More about Alenver creating a Alenver Inc. Biography.