Advertising Mediums That Are Frequently Used!

By Author: Worldwide Advertising
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An advertising campaign of a brand or business needs a medium to communicate the message among target groups. An ad medium therefore plays a major role in any promotion campaign of a brand, business or service. This blog provides information on a few mediums of advertising that are frequently used by brand owners and advertisers.

Television Advertising

is one of the broadcast means of brand promotion. Television Advertising is one of the most adopted means of brand communication in India. A television commercial provides a rich impact about the brand on customers’ mind because of its audio and visual effects. Indian audiences love television ads because of its infotainment nature. Local, national and international brands are heavily advertised among target groups through television as a medium. Television advertising is ideal for FMCG products that target housewives or home makers.

Radio Advertising is another broadcast means of brand and business promotion. Radio advertising differs from television advertising only in the absence of visual ...
... effect. Radio is an easily affordable device. Therefore, a radio advertising campaign can easily reach out to lakhs of customers across the country. The introduction of various FM channels has revolutionized radio as one of the most preferred means of brand communication. Today, most of the brand and business owners rely on Radio advertising as a necessary ingredient of their promotion mix.

Print Advertising

Any form of brand or business communication that is in a written format comes under Print Advertising. Marketers have this opinion that print advertising is the earliest form of brand promotion adopted by advertisers. Print advertising is one of the most implemented forms of promotion among modern brand and business owners. The introduction of digital printing facilities has so far revolutionized print advertising. Time and energy saving, digital print ads look more refined and are heavily in use as promotional tools. Brochures, pamphlets, leaflets, flyers, posters, classifieds etc. are some forms of print ads.