Tailor-made Email Marketing In Trinidad And Tobago

By Author: wsi expert
Total Articles: 11
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Most of us buy our clothes off the rack. Typically, after trying on several styles and sizes, we find something that fits. Or at least it fits well enough. If you find a label that most often fits your body well, you're more likely to buy it. If you get an article of clothing that's tailor-made for you – even better. It's the same with email marketing in Trinidad and Tobago.

Are you expecting your customers to simply “buy off the rack”? If you're sending the same messages to everyone on your list, then they have to take the time to sort through it. You see, they will only want to read the ones that “fit” them. Eventually, you will just be wasting their time and they'll want to shop elsewhere.

Just try it on
There's one way you can provide that tailor-made experience for them, and it's email segmentation. The process takes time and effort, but creates a more effective email marketing campaign. Recently, Hubspot conducted a survey that revealed just how much people want targeted messages.

• 38% of respondents mentioned relevance as an important part of an email.

• Email lists that ...
... are segmented, or targeted to a specific persons needs or interests, it received a higher click-through rate (CRT)

Do you want more proof? An eMarketer study showed that companies that practice email segmentation see a 28% lower opt-out rate. They also enjoy 24% better email deliverability, sales leads, and revenue.

How to assure a good fit
There are a lot of ways you can break down and segment your email marketing in Trinidad and Tobago. If you're able to put in the time and work, you could subdivide and create specific messages to everyone. That's not always realistic.

First, try segmenting with the basics of location, or geography. You don't want emails going to areas you don't serve, or if you're primarily in the fur business, you don't need them ending up in tropical locales.

Know the gender of the person receiving the message. While certain products may cross lines, know if the email regarding a lingerie sale is directed at a woman, or a man looking for a gift.

Segment by age. Much like the first 2 categories, it helps to know the basic demographics of your audience. Certain offering are more appropriate for certain generations.

Design details
Once you've conquered the basics, it's time to stitch together a plan for segmenting across various other categories. Remember though, not all businesses need to go quite as deep, or venture into certain segments. Evaluate where you'll be most effective. Some divisions can be in the following areas:

• Past purchases: Are there any, and how frequent. Is there a cycle?

• Purchasing interests: What items or services?

• Content interest: What topics do they respond to, or engage with?

• Sharing: Do they refer others or write reviews? Should they be targeted with a loyalty program, or asked to become an advocate?

• Visitors, or clickers: Do they come to your brick and mortar location, or access you online?

The point is, get to the point with the consumers on your email marketing list. Focus in, and create messaging that speaks directly to them. Sew together something that they will see and want to put on.
Get creative and determine other ways you can segment your email lists for more effective marketing.

Do you segment your email marketing in Trinidad and Tobago? How many different categories can you come up with? Contact our customer communication Trinidad & Tobago today, and we can help you generate a more effective email marketing campaign.