Logo Design : The Power Of Symbols

By Author: Chris Wheeler.
Total Articles: 3
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The history of logos is as old as the history of mankind itself. A wide variety of symbols, emblems, stamps and signatures have been used to identify various cultures, emotions or countries over the centuries.

The history of logos is as old as the history of mankind itself. A wide variety of symbols, emblems, stamps and signatures have been used to identify various cultures, emotions or countries over the centuries. From the coat of arms of ancient empires to the trademark designs of modern day corporations, logos have been used since time immemorial. Logo Design has evolved over the centuries from hand crafted symbols, on coins and seals, to the computer designed imagery of modern day websites. From the ancient world to the modern, symbols have always been the most fundamental form of human expression.

Logo Design is an art that does not come easily to amateurs. Recognizing the power of images, some of the most talented artists, craftsman and writers have been recruited as logo designers. Their job has been to create unique designs, words and paintings that would instantly identify the group or business to the ...
... world. The golden arches of McDonald’s, the sign of the Red Cross, the flags of nations and the emblems of sports teams are some of the most identifiable logos in the world today.

The key to a good logo lies in its simplicity. The simplest images stand the test of time. The easiest words are usually remembered over many generations. The design should also be easily identifiable. People should be able to look at the symbol and immediately associate it with the business, group or company. The symbol should be in sync with the company brand. It should represent what the company is trying to promote, sell and endorse. At a single glance, viewers should be able to associate with the values that the company stands for. A glance at the Coca Cola symbol brings to mind the image of soft drinks. The MTV symbol has stood as a representation for music and creativity for years. The logo is the simplest form of advertising and highly effective across all visual mediums of communication.

In the age of the Internet, branding has become a specialized business, and is often handled by firms dedicated to this craft. Very few companies design their own logo design or trademark. The rest choose to recruit an army of advertising specialists, marketing gurus and logo designers to handle this job. Even small firms prefer to have their website and company emblem designed by professionals.

Every portal requires a well designed home page. Such websites also need a catch phrase and a symbol that separates them from the other websites online. A unique trademark and a good brand name has become a necessity in a world of fierce competition. The task of creating a logo design is sometimes even outsourced to firms in other countries who offer affordable and economic website logo designing service. The service has grown into a vital component of online marketing services and web designing services. Sometimes, a well drawn symbol is all it takes to connect with millions of people across the world.
Resource: http://www.metalfrog.co.uk/web-design.html