Conversion When Great Web Design, Great Seo And Ppc Aren't Enough

By Author: John Tang
Total Articles: 507
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You have invested a good deal of money, time and effort. You have created a great website with all of the proper elements. Your keywords are ranking well and you are getting excellent click-through- rates and conversions in the form of leads filled out through a well thought out conversion process.

But where are the sales? Obviously, we are not talking about a shopping cart or ecommerce site here because it is the online purchase which is the ultimate job of the site. All you need to do in this case is to execute the order i.e. follow through via shipping, good customer relations management to insure quality customer satisfaction.

However, when we are talking about leads and plenty of them, AND you are not seeing the expected increase, you have a serious problem. You've made the necessary commitments to the lead generating process.

Have you made the same commitments to the sales process? Consider each of the following:

Are your sales people getting the leads?

Do you have a good lead tracking system?

Do you have an established sales process?

Do you track results?

Do ...
... you use a Sales Contact Manager?

How long between sales lead generation and initial contact?

Are you hiring the best sales people?

Are you keeping your best sales people?

Are you replacing your underperforming sales people?

How well are your sales people trained?

Do you make sales calls with your sales people?

When was the last time you had a sales meeting?

Do you review the prospect lists of each of your sales people?

Is there an action plan associate with each prospect?

You've achieved high visibility through Search Engine Marketing. The online conversion strategy is working as you are getting leads that you have never received before. Don't let this financial and professional commitment go to waste by ignoring the blocking and tackling aspects of the sales process and sales management. SEO and PPC along with excellent conversion strategies gives you the golden opportunity of leveraging your new online advantage.

Opportunity is knocking
Optimum7.com is an Internet Marketing Services Company with primary focus on Small and Mid-Sized Enterprises (SMEÕs). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through a proven process, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years. Conversion When Great Web Design, Great SEO and PPC Aren't Enough.