Search Engine Optimization And Role Of Keywords

By Author: Salvatore Andrea
Total Articles: 6261
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Keywords play a very crucial role for search engine optimisation. Rather we can rephrase stating that without the proper use of appropriate keywords no website, page or blog can get a rank on various search engines. If you are little interest in seo then it is obvious that you would understand the vital significance of getting a rank in search engines. It is generally a common idea that getting a rank in the first two pages of any search engine can bring lot of traffic for the website. Increase in traffic would mean increase in income or reputation. If it is a branded website then awareness about the brand, the company and its products will achieve a higher curve.

The term search engine optimization clearly states that it is the process of optimizing the search engines. There are various other processes too and SEO alone cannot help a website to achieve a rank but without it, there is chance to even start the process of being recognized by search engine. Keywords are determined for SEO through various tools that are available online. One such ...
... tool very common these days is Google Adwords. Google Adwords is keyword searching site for advertisement, but the tool that is given for free with this section of Google is really helpful. It gives you the idea of which keywords are searched the most by people; it also provides you location wise and month wise data. All major search engine optimization company uses this tool to determine their keywords. There are other tools in the market to that are effective but not always free.

In general there is a density for keyword usage; this is generally 1 to 2 % for the total number of words written. This means that if writing for 300 words one cannot use the keyword more than 3-4 times in it. Keywords are valuable making proper use of them can reap profits or else lead to the ban of website.