Small Business. Big Impact. Not Impossible

By Author: website optimizer
Total Articles: 4
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As a small business, you may think that your ability to take control of your online environment is limited. After all, there are bigger businesses with bigger marketing budgets all over…and you know what happens to the little fish…they get eaten.

Funny thing is, the Internet is not like other avenues of exposure. You can be a big fish in a small pond without a big fish budget. What’s important is that you enlist the proper resources to carve out your position on the web…because this is a new frontier…and, if you don’t take advantage of its newness, someone else will…at your peril.

So, here are some tips for the small business that will allow you to appear bigger than you are and truly exploit the online space that you’re competing in.

1) Website Analysis

A website is only as good as the competitive analysis and analytics you’re running on it. Simply posting your site, without first researching, and continuously researching what the competition is doing, isn’t going to give you the maximum impact for your business. Know what your competition is up to online and then make your ...
... website stronger in those areas that are driving business. Analytics of your own site go hand-in-hand with competitive analysis. It’s important that you make sure that you’re tracking who’s coming to your site, where they’re going and how long their staying. This will be a vital help to understanding what’s working, what’s driving and what needs to go.

2. Expert Help

Once you’ve done the competitive analysis and site analytics, you may want to consider hiring a web services company or web consultant to help you get your site where it needs to be in terms of content, visibility, etc. First, establish some goal for your site and know which aspects of it you want to add, emphasize, change or improve upon. There are several caveats that go along with including taking in to account the additional cost associated with hiring professional web help and the amount of vendors you’ll have to sift through before you find one that can do the job…and do it right?

3) In-House Operation

In the past, it would have been a virtual online suicide mission to take care of your entire web presence by yourself…not so in this day and age. There are a host of SaaS providers who can provide your business with a multitude of packages to help make in-house set-up and daily maintenance of your site extremely doable. The one thing you need is a dedicated amount of time during the week (let’s say 2 to 5 hours) depending on how involved you want to be in your site’s success.

Good SEO Software

It’s the name if the game when it comes to owning Internet opportunity. SEO can make or break you as a company, whether you’re mom and pop or McDonalds. Because when consumers search out a company of interest, you want to be on top of that organic search. Quality Free SEO Software, that allows the various engines like Google to crawl out your relevance to that particular search, will help you move up the ladder and get your name on the first page.