Building A ‘bot-friendly’ Website Design In Melbourne

By Author: Herman Willson
Total Articles: 16
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In order for the website to succeed, it must not only cater to people but robots as well. Search engines count on automated algorithms called robots, crawlers or spiders in order to find websites to be indexed on their database. It’s crucial that you find a website company in Melbourne that knows how to optimise a site so the robots can find them among the millions of other similar websites.

Bots don’t buy products …

True, but they do link you up with the buyers. These bots don’t like clutter so you want to make it easy on them to find your site and when they do, navigate from page to page to crawl the contents, page title, meta descriptions and links before moving on to the other site through your easy-to-find exit page. Search engines are perpetually changing the programs of these robots since they still work much like their predecessors, much to the consternation of the SEO advocates. Flux Web, expert at website design in Melbourne should be up to speed with technological advancements in search engines.

Typical mistake of companies

Businesses, if they have no idea how websites work, act ...
... more like your average visitor. They are drawn towards the overall design, features, the images, videos and Flash animation. These “gimmicks” are very easy to make for a website company in Melbourne and they are a great tool to make your website interactive and dynamic. But bots don’t work in that sphere. They don’t usually read JavaScript, or Flash, or movies and instructional videos, images or those cute little buttons on your website. If there’s no static information and links, it’s going to be a short visit for these bots.

What happens next?

All the information they process is brought back to the database which determines page rank. Each search engine has a different mathematical formula so it’s important that your optimised website design in Melbourne adheres to each of the standards in order to do well in the page rank. For the time being, Google is the dominant engine with Yahoo and Bing, both owned by Microsoft, trailing closely behind. Be wary though, as Google doesn’t really rate as well in terms of conversions compared to Bing or Yahoo.

Author’s Bio:

Author is a proprietor of a modest level company who is dependent tremendously on Web leads to create income. The writer lately acquired service from website company Melbourne. So if you are looking for web designer in Melbourne for you, see what you can get here for you!