The Us Economy, The Media And Your Online Business

By Author: Larry Tang
Total Articles: 507
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While the media, traditional and online, provides its daily drumbeat of negative economic and financial woes, there seems to be precious little discussion of what the hard facts really are in the US Economy and the global economy. You would think from all of the mindless chatter and stale debate between supply-siders and demand-side promoters that the unemployment rate is approaching double digits, inflation is racing to hyper inflation 1970's style numbers and that the US economy will soon be dead and buried.

However the facts speak a different truth. The unemployment rate is about 5%. This used to be a dreamed about goal. The GDP didn't fall in the first quarter; instead it rose by 0.6%. While this is an admittedly anemic number, it doesn't forecast anything more than a slowdown in the economy and not the first quarter of actual recession. This is despite a poor housing market and a falling dollar, which has a great deal to do with increase in the oil price. Does anyone speak about the fact that oil and gasoline prices are actually cheap in other countries that currently enjoy a stronger currency? The decline ...
... in the dollar is the worst part of the economy; yet it has recently turned and the price of oil drops sharply every time the dollar rallies. This is an indication that we are near the bottom of the dollar decline and near the top of the oil bull market. In any case, the American economy has so much underlying strength that even a $120 price per barrel and a decline of almost 30% in the dollar have not yielded a recession.

The fact is that the largest contributor to doom and gloom is the frantic and sensationalist media. CNBC has everything under a super electronic microscope providing great significance to the clearly insignificant. All you have to do is look and see that they measure time by hundredths of seconds and measure stock prices on charts in tiny ranges to accentuate stock price changes to make them look more significant than they really are. They do this microsecond by microsecond, hour by hour, day by day and they follow the exact same script asking the same questions with no real guidance or proportion to the meaning of the information they provide. CNN, Fox and the rest are no better I assure you it's the same information with a different emphasis, but equally out of proportion. It's the information age or so they say however we have never seen so much disinformation in the history of the world.

So, what does this have to do with you? Everything! Don't let all of this noise throw you off your game. Let me tell you what I see. Our clients are enjoying record traffic to their websites. As internet marketers we rely on statistics, not what the pundits in the media tell us what they want us to think. The stats tell a far different story. If the media was accurate, there would be less people searching for things to buy or transact business with. The stats show that record numbers continue to dominate. Record numbers of searchers and if you are an effective internet marketing company, record numbers of impressions, visits, and conversions. This is precisely what we are seeing and, I might add, without exception.
For more info click The US Economy, The Media and Your Online Business. Optimum7.com is an Internet Marketing Services Company with primary focus on Small and Mid-Sized Enterprises (SME's). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are.