Philadelphia Web Design And Seo In Philadelphia: Follow Google's Guidelines

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Philadelphia web design companies know that in the world of online marketing, quality search engine optimization (SEO) has everything to do with the success of any campaign. But SEO in Philadelphia is about far more than just key word placement.

Professional Philadelphia web design firms go to great lengths in helping Google and other search engines) to find, index and rank their clients’ websites. Another very important task of SEO in Philadelphia is to make sure that no “illicit” practices creep into the design of a client’s site.

Google provides Webmaster Guidelines for Philadelphia web design companies across three broad areas: Design and content guidelines, Technical guidelines and Quality guidelines. By following Google’s rules and recommendations, SEO in Philadelphia can be successful in getting a firm’s clients the highest search engine rankings possible.

Design and content guidelines

Among Google’s recommendations for Philadelphia web design firms are: make every page reachable from at least one static text link; provide ...
... a site map with links to important parts of the site; and don’t have an excessive number of links on any given page. Pros who do SEO in Philadelphia pay close attention to these guidelines.

Other recommendations in this section for Philadelphia web design companies include: determine the words searchers will likely use to find your site use them in your content; and look for broken links on the site and incorrect HTML coding.

Technical guidelines

Here, Google gets detailed on the correct way to perform SEO in Philadelphia. Some recommendations are: if you can’t see the whole website because of JavaScript, cookies, session IDs and other features, Google’s spiders may have trouble crawling it; make sure your server supports the If-Modified-Since HTTP header, which lets you notify Google when content changes; and allow search bots to read your website without session IDs or arguments that track their path through the site.

Philadelphia web design companies follow these and other tech recommendations including: make sure the robots.txt file is current for your site, otherwise the Googlebot crawler might be blocked; and when using a content management system, assure that it creates pages and links that can be read by search engines.

Quality guidelines

Critical information here for quality SEO in Philadelphia includes: design pages for readers, not search engines; don’t use hidden text or hidden links; don’t fill pages with irrelevant key words; and avoid sending automated queries to Google.

Other recommendations for Philadelphia web design firms are: don’t create duplicate content; avoid “doorway” pages that exist only for SEO purposes; and one of the most important – make your content unique and relevant.

Google provides many more guidelines than those listed here to help increase the success of SEO in Philadelphia. You can read the entire list on Google’s Webmaster Guidelines page.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

Doug Thomas is a freelance writer for Boomtown Internet Group, a Philadelphia Web Design and marketing company. Interested in finding out more about Boomtown or learn more about Web Design Philadelphia? Visit our website today for more information.