How To Optimize Your Mobile Website?

By Author: Softweb Solutions
Total Articles: 62
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Top companies nowadays consider keeping their corporate website SEO friendly as the most important online marketing activity. But most of them do not give much consideration to optimize the mobile version of their site. Due to the increasing growth of smartphones and tablets, creating a mobile website is essential for every business. Moreover, with the arrival of 3G and 4G technologies the trend is changing amongst mobile users - now they most of the times prefer to surf on their mobile devices.
Infact, marketers now concentrate more on mobile marketing comparatively. They believe that optimization of mobile websites is much simple as they can do anything needed quickly and without much of bustle.
To start with building mobile site it should be always kept in mind that mobile users will visit site because they want information on-the-go and quickly. So its important that user's experience is optimized, navigations are easy and site delivers maximum relevant content.
Other things that should be considered while designing a mobile website are -
1] Images should be used minimum. This is for two reasons ...
... – the screen size of mobile device is small and so the design should be such that it covers all necessary content, and secondly it also slows down the loading speed of the website. If the website takes longer time to open up, mobile users may get irritate and close the site.
2] There are variations of mobile screen size present in the market. A mobile site designed for an iPhone may not look good and attractive on a Nokia smartphone. In this situation, it is important that you design it for multiple handsets. Experts say that a mobile website should be never designed for some specific device.
3] The site developed for mobile devices should be tested on multiple handsets running on multiple mobile operating systems. To ensure that your site is mobile friendly, run it through WSC Mobile.
4] When mobile users search for some particular information, they Google it as they do it on their computer. It is very important that the mobile site is optimized for SEO and top ranked on Google and other major search engines, so that mobile users can find it easily on their mobile devices.
5] The URL of an mobile site should be always like – m.abc.com. This will help Google and other search engines to recognize easily that it is an mobile site and index it seperately from the standard websites.
6] The basic design and structure of mobile and desktop site should be kept same. Mobile users always prefer the same look on their mobile devices, for example, the layout of Facebook Mobile and other social networks is almost same as their desktop ones.
7] To optimize site for mobile –

The content used should be visually appealing for limited screen by using CSS in the coding section.
The fonts and content should be simple and to the point so that visitors can scan and understand it quickly.
The images and content used can be effectively optimzied by integrating the keywords that are found in Google Adwords mobile search.
Including advertisements on mobile webpages should be avoided.
Using Flash, Java, Ajax and Frames should be avoided while building a mobile site. Instead, XHTML or cHTML or WML can be used. Tablet devices doesn't support Flash and today it is considered as the most popular mobile device worldwide.

Increasingly more and more consumers are connecting to websites thru their mobile devices. Consider the above tips if you are planning to create a mobile site for your business. We provide mobile search engine optimazation services and SEO Services in all major platforms that include – Android, Symbian, iPhone, BlackBerry, Windows, and iPad. Contact us at info@softwebsolutions.com for more information.