How The World Famous Brand Arise

By Author: fiona zhuang
Total Articles: 6
Comment this article

A F brand positioned as casual luxury. The brand contains three different meaning. First, the luxury: A F products with excellent texture, superior design is symbol of nobility in the United States. Second, leisure: A F advocating Institute of wind, the young American clothing brands, leading the trend, advertising, products, revealing the "cool" brand connotation. Adventurous, unfettered: decadent uninhibited advertising image and brand slogan "the adventure goes on" can be reflected. A F put its market on the college and high school which are lower lever customers in the low market, and the common students have the ability to buy.
The products of A F, compared to other luxury goods, have lower prices, for example, and the price compared to competitors, J.Crew, A & F men shirts priced 60 to $ 90, J.Crew men's shirts priced at 70 to $ 160. A F brand in the United States even in the world is a symbol of high-end. People think about the conflicts of lower price and high status of A F brand. The nature of this "contradiction" is the low contrast difference between the senses with high added value and the actual lower ...
... price. How to perfectly merge and create the sense difference is worth to learn.
Surface: high-end marketing factors polymerization
Philip Kotler, the professor of marketing in America said, selling is not sell products or services to the customers but an art to create real value for customers. A F uses the customers behavior theory of classical condition reflects which collect the marketing elements of high end luxury to present the high status of the brand and make the customers in the luxury environment of marketing.
1. retail basis of efficacy. The image of the retail shop has an influence on the customers' feeling of the service quality and customers' decision of where to shopping. Most of A F's shops open in the high-end shopping center. A F store design luxury, all-wood structure and pattern carpet of Scotland, as well as the iconic elk head specimens, people just like being in aristocratic living room. This retail store image highlights the connotation of luxury brands.
2. Secondary effect of the clerk's. Most of he staff of A F are famous college or high school students who have been selected carefully. Each staff is handsome and beautiful, all sports, has a charming, open, passionate appearance memorable. The master of the company said: "The pursuit the staff that who can symbolize the style of our brand is what we care. This style is called school style which is symbolized by the lead students. So fresh-man sketch youth leisure brand image, while shop assistants also painted a high-end brand of high quality images of connotation.

brand, A F, luxury, market, consumer, image
Cheap Abercrombie Fitch Handbags is fashionable and accepted by most customers, shop Abercrombie Fitch Beach Shorts from us now enjoy abundant discount!