Unique Elk: The Logo Of Abercrombie & Fitch

By Author: fiona zhuang
Total Articles: 6
Comment this article

A F brand positioned as casual luxury. The brand contains three different meaning. First, the luxury: A F products with excellent texture, superior design is symbol of nobility in the United States. Second, the relax: A F pursuit college culture, is the clothes brand of the young people, which leads fashion and presents the cool meaning of its brand in products and ads. Adventurous, unfettered: decadent uninhibited advertising image and brand slogan "the adventure goes on" can be reflected. A F put its market on the college and high school which are lower lever customers in the low market, and the common students have the ability to buy.
Compared with other luxurious things, the products of A F have a low price, for example, the price of men's shirt is 60-90 dollars in A F, but 70-160 dollars in J. Crew. While, the brand of A F is the symbol of high status in the US, even in the world. People think about the conflicts of lower price and high status of A F brand. The nature of this "contradiction" is the low contrast difference between the senses with high added value and the actual lower price. How to perfectly merge and ...
... create the sense difference is worth to learn.
Surface: high-end marketing factors polymerization
U.S. marketing guru Philip Kotler states: "Marketing is not selling products or services to customers, but one of the true value of art created for customers. A F uses the customers behavior theory of classical condition reflects which collect the marketing elements of high end luxury to present the high status of the brand and make the customers in the luxury environment of marketing.
1. retail basis of efficacy. The image of the retail shop has an influence on the customers' feeling of the service quality and customers' decision of where to shopping. A F open most of its shops in the high end shopping center. The shop's luxury design, wood structure, carpet made by Scotland and mark of outstanding elk all make people feel it is a living room of the aristocrat. This retail store image highlights the connotation of luxury brands.
2. The function of the staff. Most of he staff of A F are famous college or high school students who have been selected carefully. Every staffs are remembered by customers because of their beauty, love sports, attractive, open, and living. Our concern is to find representative of our brand styles of employees. This style is the so-called campus style, these student leadership will be mapped out with the appeal of our brand image. So fresh-man sketch youth leisure brand image, while shop assistants also painted a high-end brand of high quality images of connotation.

brand, A F, luxury, market, consumer, image
If you want Abercrombie Fitch Beach Shorts for the summer holiday, you may visit our executive store online, Cheap Abercrombie Fitch Handbags for sale!