Using Social Media For Engineering Companies

By Author: Luke Wright
Total Articles: 3
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With the rise of Social Media above traditional advertising & marketing methods like Print, TV, Radio & Outdoor, Social Networking sites now play a vital role in the daily lives of people from various professions & genres of society. Vizz Media is a Social Media Agency and in this article we focus on Engineering Companies & Engineers – a profession which requires dynamism, quality & constant networking.

Social Media Marketing helps engineers by giving them indefinite access to technical & professional knowledge useful in projects, laws, prices, industry standards, etc. Social Networking helps them from finding a job to foster a relationship with a prospective client.

Facebook is a real–time resource which allows brands to be perceived in a different light with respect to their corporate image. The term ‘Like’ is a simple tool within Facebook to follow a Business Page which empowers interested engineers to stay updated on industry trends, news & other important information which comes to them in a centralized manner. (Like ‘Vizz Media’ on Facebook to see how it works). From ...
... the business perspective, this tool acts like an acknowledgement receipt of having numerous ‘Fans’ who are either interested in the work your company does. This is further amplified by Facebook’s inherant ‘Sharing’ mechanism which posts to an individual profile’s news feed of the pages he/she may have liked, instantly popularizing the Facebook Page amongst the individual’s friends.

Engineers can use Facebook to create engaging conversations amongst industry leaders, consultants, firms & lawyers – the inherent sharing & tracking capabilities of Facebook empower Engineers to quickly distribute information and get responses in a timely manner. Social Media for Engineers allows them to become transparent and voice their opinions about projects, laws, etc which can prove a positive mechanism for reputation building. We shall write about the ‘Facebook EdgeRank’ method in our next post which elaborates on how Facebook distributes information in feeds.

Twitter is the simplest form of Social Media Marketing yet is highly comprehensive in its reach. It allows users to interact directly with people who they may or may not know personally. Companies and industry professionals can instantly communicate with their followers & send updates to any number of people across the globe. Engagement in Social Media is the true essence of Twitter hence it allows engineers to seek or distribute information constantly without much effort. Twitter is based on a ‘Free Principle’ which allows users to follow/unfollow any other Twitter user. Our role as a social media agency is to enhance and aggregate content driven by users to empower the brand with ideas and also enlighten the brand with public opinions and market trends.

Linkedin gives your personal profile an interactive ability for people to search & find your identity online. Creating a profile on LinkedIn and adding your connections adds the trust & transparency expected from Engineers & Engineering Firms when sought for new business. LinkedIn also features ‘Recommendations’ where your clients or associates can write testimonials about your brand acting as a validated & powerful advertising mechanism. LinkedIn is most widely used by Human Resource professionals to approach prospective employees based on their profile, recommendations & connnections. Students seeking intership or Fresh Engineers can utilize this platform to find the right job opportunity.

Jaikant Shardul is a Digital marketing professional who has worked with over 50 brands across the globe and is now employed with a Social Media Agency – Vizz Media. He writes interesting articles on various Digital Marketing Services and how they affect various industries.