Telemarketing Services - Why Managing Directors Should Use Consider Using External Telemarketing S

By Author: David Regler
Total Articles: 3
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For Managing Directors and Owners of small businesses, telemarketing services can be the most effective way of driving sales growth.

This short article explores the top five reasons why telemarketing services should be considered and, specifically, why external telemarketing services companies are an excellent fit for Managing Directors and small business owners.

They top five reasons we explore here are:

1) Capabilities
2) Positioning
3) Efficiency
4) Consistency
5) Costs

Capabilities
Let's be honest, how many Managing Directors like cold-calling? Not many, that's for sure. Telemarketing services firms specialise in making hundreds of cold calls every day. It's their job and they are good at it.

When it comes to lead generation and appointment setting telemarketing services, utilising the services of a specialist telemarketing services firm brings additional capabilities that are seldom available in many small businesses.

Positioning
Another advantage of using a telemarketing services company is that telemarketing services can help with positioning ...
... with a potential customer.

For example, if a Managing Director cold-calls a prospect and deals with their PA, what does that say? Isn't it better to get your telemarketing services firm to set up the meeting?

Efficiency
Using an external telemarketing services firm is a far more efficient use of resource that trying to handle it in-house. Unless specifically hired for the role, getting in-house people to make cold calls is seldom a success. Usually they'll do anything other than telemarketing. What happens? The telemarketing calls simply don't get done.

Hiring a telemarketing services company means that those important calls will happen and, because a telemarketing company is set-up to make hundreds of calls a day, it's a much more efficient process than using your in-house resources.
Consistency
Linked with the above issue of efficiency, telemarketing services companies will consistently make telemarketing calls, every day, every week, and every month. This is where telemarketing services are extremely valuable.

Have you every called a customer you'd promised several months ago only to find out they've bought elsewhere; it happens. Using external telemarketing services means that there's always someone making those calls.

Cost
Finally, telemarketing services are clearly more cost effective when compared with telemarketing calls made by Managing Directors and business owners. Whether you're consider direct costs, salaries or opportunity costs, the daily rates of most telemarketing services will provide an immediate saving.

So, in summary, using the services of an external telemarketing services company offers a number of significant benefits for Managing Directors and small business owners when compared to handling telemarketing calls in-house.

Whether it's based on simple cost justification, or because telemarketing services can be a more consistent approach or efficient use of resource the reasons for engaging an external telemarketing services firm are compelling.

And, lastly, if for no other reason, hiring a telemarketing services firm means you don't have to pick up the phone and make those cold calls!

David Regler is Managing Director of Maine Associates Ltd, a UK telemarketing services firm providing lead generation, appointment setting and telemarketing services.