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Signrider: Creating A New Segment In An Established Advertising Market

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By Author: vagelo john
Total Articles: 26
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Sometimes, as Dave McGree has found, the simplest ideas can be the best ones.

McGree has co-founded a business that puts advertising on cars. The average car, he argues, is seen by 1.7 million people each year. His plan is to create a new segment in the $500 million outdoor advertising market.

His business, Signrider, is a low-cost operation that can be scaled up quickly. It works by having drivers fill in questionnaires on the signrider.com.au about their cars and driving patterns. Advertisers who want to reach a targeted location can do so by selecting a specific type of car and location from the database of registered drivers.

Advertisements are installed on the back and sides of selected cars and drivers are paid about $60 a week. He describes it as easy money for drivers as they are not required to alter their driving habits once selected.

The business started in July and 2000 drivers have registered to take part. “Drivers are signing up in droves,” he says.

Signrider makes its money by taking a monthly agency fee from the advertising company, so the big challenge will be getting enough ...
... advertisers on board. Just before Christmas, McGree began a push for advertisers and hired six sales consultants.

Signrider brings together car owners and businesses from around Australia with spectacular results.

The rapid development in geo-location applications on smart phones demonstrates a growing preference for tailored marketing services and they fits right into this niche. He plans to roll out the concept nationally. “We see massive potential if we can get this ingrained,” he says.

Signrider is only one of its kind professional Advertising Agency in Australia. We provide Car Advertising services which also known as on road advertising. They can help you making money while driving as your daily routine. For more visits: http://www.signrider.com.au

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