Opportunities In Premium Personal Care: Trading Up Trends

By Author: Manjula Menon
Total Articles: 1486
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Growth opportunities in premium personal care are most apparent in Asia Pacific. In particular, double-digit year-on-year growth has characterized the Chinese and Indian premium personal care market from 2002 to 2007. Though starting from a low base, this is indicative of how the emerging markets can help offset difficulties that are likely to be encountered in the next 12-18 months

Scope of this report

The first in a series of three sector specific reports designed to help FMCG companies capitalize on consumers' desire to trade up

Asia Pacific, Western European and US consumer wealth group data and premium personal care spend data by category and country

A comprehensive analysis of how consumers form their perceptions of what constitutes a luxury/ premium proposition

NPD analysis and detailed recommendations offering practical strategies based on the trends and insights uncovered throughout the report

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