Beer For Women Case Study: Marketing Beer As A Drink Which Can Also Be Enjoyed By Females

By Author: Manjula Menon
Total Articles: 1486
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This report on female beer brands forms part of It's case studies series, which explores business practices across a variety of disciplines and business sectors. It investigates the potential of beer which can be successfully marketed to women and examines the factors behind the success of certain brands in this field.

Key reasons to read this report

Gain insight into the methods used by important industry players to give them a competitive edge

Identify specific areas for operational improvements

Capitalize on the knowledge of experienced companies when entering a new niche or market

Table of Contents:-

Overview
Catalyst
Summary
Analysis
Female drinkers have long been ignored by beer marketers
Beer has suffered a dip in sales in the UK on-trade
The on-trade has become more attractive to female drinkers
Beer is not an attractive proposition for many women
Beer is often seen as unhealthy compared to other alcoholic beverages
Wine and spirits provide stiff competition for beer in the female alcohol market
A number of established ...
... brands have introduced female-friendly variants to the market
Some companies have looked to brand extensions in order to attract female drinkers
Low calorie and healthier beers are often targeted at women
Sweeter tasting beers form another niche market which is designed to encourage women to drink beer
Peroni Nastro Azzurro and MGD64 are two brands looking to encourage women to drink beer
Peroni Nastro Azzurro has achieved strong growth in the UK while appealing to a large proportion of female drinkers
MGD64 is "as light as it gets"
Miller positions MGD64 as a lower calorie alternative to many popular female drinks

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