Strategies For Competitive Advantage In A High Price Environment

By Author: Manjula Menon
Total Articles: 1486
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Europe has become a high price environment as wholesale energy prices soar. This brief looks at strategies that have been used previously by energy companies to mitigate the difficulties associated with this. Each strategy is categorised and analysed, with their likely benefits in today's climate assessed by It's energy experts

Scope of this report

A comprehensive review and analysis of the previous methods that have been used to gain competitive advantage in the face of rising wholesale prices

A logical segmentation of the key strategic areas available to suppliers: product innovation; internal cost/benefit; external cost/benefit

A logical segmentation of the key strategic areas available to suppliers: product innovation; internal cost/benefit; external cost/benefit

An understanding of potential impact to the brand in comparison to the financial benefit which a strategy may deliver

Research and analysis highlights

Competition across Europe is increasing, and suppliers will have to compete as never before to retain existing customers and attract new ones. The cost of gaining ...
... - or losing - customers is significant and suppliers will have to take new initiatives to preserve margins already trimmed by rising wholesale fuel costs

Consumers are becoming increasingly aware of energy costs. Suppliers must evolve their positions to meet the changing demands of their customers. Corporate responsibility drives consumers to source green energy, rising wholesale fuel prices make this more commercially viable

Price competition becomes less important as propositions become more sophisticated - the relationship between price and market share breaks down even in a high price environment, and the benefit of a strong brand is confirmed through analysis of the price/market share over time

Key reasons to read this report

Understand previous initiatives that have been tried to insulate customers from rising energy wholesale prices

Gain insight to the behaviour of competitors during periods of instability in the power and gas markets

Identify possible advantages that can be gained from the turbulence in the wholesale gas and power markets

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