Retailing In Eastern Europe 2008

By Author: Bharat Book Bureau
Total Articles: 1486
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Verdict Research: Retail growth in Central & Eastern Europe has been driven by the region's strong macroeconomic performance, which has increased consumption and purchasing power levels. Some of Europe's largest players have established strong footholds in the region while local retailers are now aggressively expanding their operations into neighbouring countries.

Scope of this report

This report provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the region.

Proprietary data on market value and growth. 2002-2007 data for five different retail sectors and overall value data for 10 CEE countries.

Detailed sector analysis for grocery, DIY, electricals, furniture and clothing (including department stores) in 10 CEE countries.

The report includes market shares for leading retailers in grocery and an evaluation of non- food players and their operating strategies.

Research and analysis highlights

Against the backdrop of a tough macroeconomic environment, intense competitive pressures and slowing growth in the ...
... mature markets of the EU, for years rapidly developing CEE has offered significant opportunities for the powerhouses of European retailing. Even in 2008 growth potential remains huge, attracting retailers and developers to the region.

Despite the long term potential CEE countries now faces their biggest challenge since joining the EU as they are impacted by the credit crunch. The situation is exacerbated by high inflationary pressures meaning that purchasing power in CEE is now under acute threat.

As the battle for market share has moved from organic store openings to acquisitions, new opportunities emerge, most notably in the burgeoning convenience sector. Meanwhile CEE's largest retailers are increasingly expanding into neighbouring countries and fortifying their position as prominent retailers in the region rivalling foreign players.

Key reasons to read this report

Understand strategic issues in the region, retailers' responses and our recommendations on how retailers should adapt to a changing retail market.

Identify the success factors and growth prospects of the key CEE retailers and benchmark their performance against the market.

Learn about major foreign and domestic players in the CEE retail market. Find out who are the key players in the region and their strategic options.

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