874 Guidelines For Ecommerce Website Development In Just 10 Minutes!

By Author: Belinda Darling
Total Articles: 152
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Think you don’t have time to learn all 874 best practice guidelines for ecommerce website development? Well, you’re probably right … but then again, that’s why you hire a Magento ecommerce development team rather than trying to do it all yourself! Still, knowledge is power, and knowledge about ecommerce best practices is the power to succeed in online business. So today we condense the recently published 874 guidelines for ecommerce usability into 10 minutes of easy reading.

Show Them What You Sell

It must be clear exactly what your site sells, as many people will come to you via a Google search with no previous knowledge of your business. Make sure that someone unfamiliar with the business can work out what you do.

Categorise Well

If you don’t already have a clear and effective way of organising your products, borrow a categorisation system from another site.

Include a Search Box

For when the categorisation system is too confusing. It can happen, despite your best efforts!

Tell the People What They Want to Know

Your products might meet your target audience’s ...
... needs in a variety of wonderful ways … but if you don’t give them this information on the product page they will never know. They may well buy the exact same product at a different site … simply because they told them more about what the blue widget did!

Photos, videos and user reviews are all essential parts of a product description for ecommerce website development.

Don’t Require Registration

Many customers feel that the registration process is a barrier to completing a sale – so if you don’t absolutely need to create an account for a customer, don’t require registration.

Use Form Design Best Practices

Forms should use standard terminology, require as little information as possible, be clear about the format information is to be entered in, and have a facility to quickly answer customer’s questions about the form without making them leave the page.

Give Extensive Answers

Your FAQ section should be compiled from the real, most frequently asked questions by customers in your business! Most people will search for an answer themselves before contacting you, and finding a prompt, clear and full answer increases the likelihood of them completing checkout.

Design for Other Cultures

Your ecommerce website design should not only allow for other currencies and languages, but the cultures of customers who may be shopping on your site too.

Keep Them Updated

You need to keep your ecommerce customers updated regarding their order at several key points … but not too much!

Don’t Lose Their Trust

Ecommerce websites have all the power in this business relationship, so it is essential that your customers trust you. Website design and development guidelines can achieve and maintain that trust – as long as you don’t break it through your actions!

Help Them Find You

Many people still use the internet to simply narrow their search for a physical store to shop in. People still like to see colours for themselves, talk to salespeople and try items on for size and comfort before they purchase. Make any physical stores easy to find, and if you’re a purely online business, make it easy for people to access the features of a physical store. For example, have a live chat option, offer people the option of free returns for mis-sized items or give extensive sizing information.

Your ecommerce website development team will take care of the details; you just need to know enough to empower yourself.

Twenty4 are a team of professional web designers who specialise in ecommerce website development. They work with all sorts of platforms including Wordpress, Joomla, Drupal and Magento. If you want work done for website development – give us a call today!