Is Outdoor Advertising More Advantageous Than Other Advertising Mediums?

By Author: Manish Kumar
Total Articles: 57
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Multinational companies, big corporations and brand owners use outdoor advertising means to promote their business ideas, services or products among the target groups. About 70% of local business owners also launch their promotion campaign through OOH media. People who drive from home to office or vice versa are naturally attracted to any OOH Advertising display they come across. Maximum number of customers read the brand message which proves how outdoor advertising is quite an effective means of brand communication. Billboards, Posters, Transit Media, Street Furniture, Wall paintings etc. are some conventional means of outdoor advertising adopted by advertisers and brand owners.
Outdoor advertising is an advantageous means of communication among brand and business owners. Following are a few advantages of OOH Advertising.

Economic Advantage

The cost of advertising through OOH media is usually considered expensive by many advertisers or brand owners. It may surprise them to find out that Outdoor advertising also provides economic advantages. An OOH ad campaign is not expensive for an advertiser ...
... to launch. One can also choose from the wide range of affordable OOH mediums to promote their products. In comparison to television commercials, outdoor advertising is much affordable.

Constant Repetition of brand message

Constant repetition of brand message is one of the major advantages of an outdoor advertising display. The brand message is accessible to customers round the clock which means customers can repeatedly go through it without any restraint which obviously provides a good recall. The innovative presentation of brand message also makes it easily noticeable by customers who walk past the venue where the ad is displayed.

Good local appeal

An outdoor advertising display also provides a local appeal to customers or target audiences which is one of the major assets of launching an OOH ad campaign. A brand that provides good local appeal easily gets positioned in the market.

Reach out to more customers through OOH media!

Have you ever advertised your brand through OOH advertising media? Have you ever studied on the various advantages of launching an outdoor Advertising campaign of your brand or business? Why outdoor advertising media is considered an effective means to reach out to maximum number of target groups? Answers to these questions are briefly discussed in the following paragraphs.

An outdoor advertising campaign can work wonders for your product or service provided you deploy the various tricks and tactics of Advertising on the right track. An OOH advertising display is geared to communicate any kind of brand message among the public. The very brand message conveyed through a particular OOH Ad display can encourage customers to try out that product or service (whichever is advertised).

These days local, national and international brands have continuously relied on Advertising channels as their promotion tools. An outdoor advertising media guarantees an organization or individual to gain substantial exposure in the market. Outdoor advertising is more affordable as compared to other mediums of advertising,Over the last years, outdoor domain has been burgeoning. The avenues of OOH Advertising have also been expanded at the airports, shopping malls and metro stations. OOH ads in fact surround us everywhere or anywhere. While driving from home to office, while parking one’s car at the parking lot, while visiting a particular market or shopping mall, while going for a movie at a theatre, OOH Ads surround us everywhere.

Outdoor Advertising is becoming popular day by day. Most of the brand owners these days include OOH media as an integral part of their promotion mix. The introduction of digital technology in OOH domain has garnered the interest of many budding brand owners to opt for this medium of communication. OOH domain is therefore expected to grow further in the near future.