Merits And Demerits Of Ecommerce – From The Business Perspective

By Author: fed pats
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In the today’s era of technological advancement, digital media is the single thing which is getting more recognition than ever. The structure of businesses, nature of tasks and the way of everything is altered by internet. Even businesses have shifted online. Any commercial activity which is done online is called ecommerce. There are some very prominent advantages and disadvantages of practicing ecommerce, and these will be discussed in the upcoming paragraphs.
To start off from the advantages, the best thing of e-commerce is that it is not restricted to a particular area or boundary. Your e-commerce website can go as far as where internet exists. So you can just ignore the geographical limitations while thinking to establish a business online. Imagine, if instead of ecommerce, you would have had a physical presence, would it have been possible for you to reach the desired audience across the globe? Surely not! You cannot just reach out to each and every house, but your website can!
You even do not have to worry that how will you be able to compete and strive in the market with thousands of competitors, who are ...
... pre-established. This is simple! It would not take much time to stabilize your site and gain customers. You can optimize your site with the search engine, and keep your website original. Following these conditions, search engines will take up the task of marketing and displaying your website effectively. So search engines can be a matter of more traffic to your site at almost no cost. So you will not have to put many efforts to get your site recognized.
An ecommerce business ensures less money for investment. In fact, it saves your money. It can do this because it saves the cost that you might incur otherwise, if you would have chosen to establish a physical business. Plus, you business would also have been limited, but on internet, it is unlimited to boundaries, and takes an almost non-existent cost to circulate round the whole world.
No initial procedures or transactions will have to be made before establishing the business formally. Everything is done online. In short, ecommerce makes the people unlimited to time and space. But there are disadvantages in practicing ecommerce. Ecommerce needs no investment, and is not limited to a certain number or type of people. Any person with minimal investment can start off with a business. You cannot trust all the businesses that run on the internet. Some sites can simply eat up the money of the customers. When there is an online business, nobody can guarantee the quality of the product. All the customers know of the product is how it looks like. After buying if the customer feels that the product was not of a good quality, the business PR may go down, while the customer investment would be wasted. Ecommerce can also become the prey of hackers, while the prey of technical failures too, which can stop the entire process. Such problems can seriously affect the sales and reputation of the ecommerce business.
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