Traditional Advertising Vs Digital Advertising

By Author: Rajiv Verma
Total Articles: 2
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There are a variety of ways that you can advertise and promote your products.

Banner advertising

Using banner advertising and displaying banner on different location
has changed a lot in the passing years. The cost and value
(benefit) of banner advertising has dropped significantly.


The majority of people are spending more than 12 hours per week watching television. The majority of people also spend more than 8 hours per week listening to the radio. The majority of people also spend more than 18 hours per week in marketing for their daily use needs and other things.

Television advertising

Television advertising is an effective way to advertise your products, but from making television advertisement is much costly through out it's displaying on television and it is recurring expenses on routine manner with no guarantee that all viewer of television will watch your ads because it is a trend in viewer when ads starts they shift the channel to others.


Radio advertising

Radio advertising is cheaper than television advertising, ...
... but radio advertising never gives the effect of motion and it is just like the lecture of leaders which we hear from one ear and out from another ear.


The goal of any business should be to reach the most amount of people possible with the right message at the right time and place and for the right reason.

But what is the right time and place for advertising.

Just take a flash back and remember - you have gone to a bank for some of your work and you have to wait for your turn, what you do at that time to spend your waiting time, looking here and there or reading bank's still image advertisement or watching television (if there is any), and reason behind you have no other option to pass your time.

And that is the right time and place for advertising. As majority of people spend more than 18 hour per week in marketing the place of marketing is good location to advertising and every person like moving things like videos rather than still images then how to present moving advertising at that location. This generates the requirement of digital advertising and is called Digital Signage.


Digital Signage is a complete package of Digital Advertising. Digital Signage has three parts

1. Digital Signage Campaign.

2. Digital Signage Server.

3. Digital Signage Player.


Digital Signage is cost effective, powerful and multiple content advertsing technique. I just want to aware you about the new powerful technology to advetising and am not going to explain all of it's features and benefits - you should have to do some exercise for the same to end of your quest by visitng the site www.signagedigital.co.