ALL >> General >> View Article
Social Media For Business: A User’s Guide

Business is changing fast. But as technologies come and go, these principles withstand the proverbial test of time: Marketing is about connecting consumers with messages. Find your consumers where it’s convenient for them, and make your message heard.
If you’re still wondering what social media has to do with your business, think for a minute about where you’d start if you were looking for a new TV and needed to compare prices. Or wanted to see what an old college friend was up to. Or were hungry for some Thai food, and were looking for good restaurants nearby. Still wondering?
I didn’t think so.
Create your plan of action
Once you’re on board with social media, the most important thing is to decide—in advance—what exactly you want your social media efforts to do for you. Do you want to provide better customer service? Sell more products? Increase brand awareness? Decide what the goal is, and strategy will follow.
Make your presence known on the social media platforms best suited to your product. If you’re targeting career-minded professionals, be sure your LinkedIn profile ...
... is top-notch; if mommy bloggers are your market, try daily posts on a well-maintained Facebook page.
Above all, make sure branding is consistent across platforms, down to the font and images you use. Customers want to feel reassured they’re getting a high-quality, dependable product—no matter where they go looking for it.
Don’t forget to designate a person within your company to take charge of social media efforts—and make sure it’s someone who really gets social media, and who enjoys it (or risk tweets of “I hate my job” going out to your followers).
Track your progress
Once you’ve got a campaign going, take a step back to assess your work. In Web 3.0, success is measured in fans, followers, shares, and clicks, so make sure you’re keeping up.
Advanced analytics tools (I recommend Google Analytics) can tell you how many people viewed your Facebook profile, how many of those viewers followed a link to your home page, and how many of them went on to buy something from your site. A little Big Brother-ish? Maybe. But for companies trying to understand what makes their customers tick, it’s seriously cool.
Assess and adapt
So you’ve launched your campaign, upped your likes, and tallied some results—what’s next?
If you’re reaching your goals, well, by all means keep doing what you’re doing. Maybe reallocate some of your budget toward further social media awesomeness.
On the other hand, if you’re not getting the results you expected, it’s time to reevaluate. Figure out where your strategy is lacking, and adjust accordingly. Maybe your message isn’t consistent from platform to platform. Maybe you’re not reaching the audience you want. Maybe you need to try a different site altogether (are you on Pinterest yet?).
If you’re not sure where you’re going wrong, try A/B testing—test one campaign against another. See which one engages the audience better. Stick with what works, and ditch what doesn’t.
But whatever you do, don’t let fear stop you from breaking into the social media webosphere.
By not giving your customers an easy way to find you (and, in turn, doing some analytic sleuthing to learn about them), you’re missing out on a huge opportunity. And if you’re not getting your message out there, you can bet your competitors are.
Ready to jump on the social media bandwagon?
Contact AtomicInteractive.com for help launching a killer social media plan of action.
Fueled with a passion for Internet marketing and helping businesses grow through a strategic plan of action, Damiso Lockhart is a writer and content strategist for Atomic Interactive.
Add Comment
General Articles
1. Hr Management: How To Handle Termination Of EmploymentAuthor: Rosalina Wolf
2. Dme Billing And Home Health Billing: Integrated Medical Billing Services For Better Care
Author: Charlie Robinson
3. High Employability Through 64 Kala Concept
Author: Chaitanya Kumari
4. Softlink Global Ceo Amit Maheshwari Honoured With Best Entrepreneur Award At Maharashtra Corporate & Education Excellence Awards 2025
Author: Softlink Global
5. Why Businesses Are Switching To Open Source Alternatives To Crystal Reports
Author: Vhelical
6. Why Eastern Europe Is The Smartest Bet For B2b Travel In 2025
Author: seopass
7. Sap Erp Software In Udaipur – The Digital Core Of Scalable Business Success
Author: Akansha
8. Gws Tele Services: Powering India's Digital Future
Author: GWS Tele Services
9. The Future Of Clinic Management Software: What To Expect In 2026
Author: sheetal
10. 11 Hills Park In Dubai By Townx
Author: TownX
11. What Happens If You Don’t Replace A Missing Tooth?
Author: Dr indveer reddy
12. Why You Need A Tracker For Your Car: Benefits, Features & Buying Guide
Author: What Is a Tracker for Car?
13. Create A Marketplace Like Amazon
Author: davidbeckam
14. Autonomous Vehicles Market Insights And trends
Author: Rutuja kadam
15. Key Trends In The Automotive Parts sector
Author: Rutuja kadam