The Purpose Behind Google’s Unnatural Link Update

By Author: Amanda Tom
Total Articles: 48
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The recent Google April update has proven confusing for many site owners who have been slammed with new warnings and penalties about artificial links. The article that follows explains the ins and outs of the Google unnatural link update, and focuses on the rationale behind Google’s improvements and enhanced restrictions.

The latest Google unnatural link update is dedicated to improving the quality of its search engine algorithm. This Google April Update aims to reduce the number of unnatural links posted on various websites, to ensure that web users are being directed to sites that are actually relevant to their interests and search history. Essentially, the Google unnatural link update works by seeking out more artificial links than the algorithm was previously able to locate. Then, Google will send companies a notice alerting them to the questionable links on their pages, and the sites will often (though not always) incur a penalty as well.

Basically, the goal behind the Google April update is to increase the overall integrity of link building, and to prevent the buying and selling of artificial links. Though ...
... the penalties associated with the revamped Google unnatural link update may prove to be an annoyance for some, the Google April update was actually instituted with the best interests of site owners, designers, and SEO companies in mind.

Google found that many agencies and individuals in charge of organizing a site for search engine optimization were not entirely aware that they were using misguided link building practices, such as buying and selling links unassociated with site content, simply to increase site traffic or produce more tangible results.

By sending out more notices and punishments that address these questionable practices, the algorithm improved by the Google April update will help make sure that links are built naturally, with unique keywords and original, non-repetitive content. If successful, the Google unnatural link update will improve the Internet browsing experience, reducing the number of unhelpful links, disconnected advertising, spam, and general website clutter that usually arises from unnatural link-building trends.

Moreover, companies will also be able to advertise and promote their web sites without having to delve into an ethical gray area associated with bad linkage, which has become a rampant issue in SEO practice. Those concerned about the potential fallout from this update can contact a company such as GAMIT, which is dedicated to avoiding bad link building, especially in light of the Google April update. GAMIT guarantees unique content, natural links, and no under-the-table deals that might compromise the integrity or illegality of a business’s website. In short, GAMIT is there to help site owners and SEO companies make the transition to the newer, stricter Google algorithm.
Choosing seo outsourcing services can help you increase your business. GAMIT has responded promptly to the Google Unnatural Link Update so you have the right seo partner right here.