Financial Planner Or Financial Advisor?

By Author: mark harris
Total Articles: 57
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In contemporary Indian economy, there are over 3 million professionals who claim to be a financial planner and financial advisor. As these two terms are used in the same breath, there seems to be lots of confusion between a financial planner and a financial advisor. This article will try to differentiate between these two terms, and provide a clear and easy roadmap for the investor and business men to choose the right professional for their specific requirements.

Few years ago, there used to exist the same confusion between a sales and marketing professional. Often people assumed that a sales guy and a marketing guy are the same, and their job responsibilities are also same. However, sales and marketing are poles apart. In fact, sales process is a part of marketing initiatives of any organization. Marketing is the process wherein the actual needs of the customers is analyzed and accordingly a comprehensive blueprint for the product is created which involves branding, advertising, sales and the product itself. On the other hand, sales involve convincing and persuading the customer to accept the product. With advent in ...
... knowledge and technology, people are now aware of the differences between these two terms.

Similarly, there exists a whole lot of confusion between a financial advisor and a financial planner. As more and more freelancers in insurance and wealth management sector are turning into financial services, there is a trend to call themselves financial planner. But the truth is, these professionals are not financial planners. The same can be compared to a doctor and a compounder. Although the compounder is aware of the medicines which are required by a patient, and often provides the same, he or she cannot claim to be a doctor.

Financial Planner is a professional who understands and analyses the goals and ambitions of the investor and accordingly devises a comprehensive plan which can cover his/her risks and securities in the most optimal manner. In other words, a financial planner can termed as an architect of the person’s financial fort. There are several important aspects of the certified financial planner which includes, but not limited to need for liquidity, cash management for several needs, goal planning, goal execution, cash flow- both long term and short term, estate planning, children’s future – education, marriage etc, and the most importantly risk management.

If you are searching for a certified financial planner, then your search ends right here. With over 15 years of experience in providing world class financial services in the fields of insurance, health care, wealth management and risk management, BigBiz is the name which is trusted and recommended by all. For more details related to our financial planning services, you are requested to directly visit our website: BigBiz.co.in right now!