When Shocking Can Generate Selling

By Author: stephen hen
Total Articles: 3
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But we’re still looking for that shock factor. We don’t mean discovering our phones been stolen whilst packed in with other commuters in the height of summer on the saunas. We mean tubes. But the good kind of shock. This can either be something that makes us stop and think about things, or just allows us to enjoy something completely new. Though not the aim in absolute terms, this is The Basis of Guerrilla Advertising is the Low-Cost offer. Not to be confused with a flash mob, though many ideas for this type of marketing campaign can draw parallels with it. Where there is a sudden, seemingly impromptu and spontaneous dance that breaks out, everyone stops and stares. They want to know what’s going on. Chances are they tell their friends and family about it. The message begins to spread. This is exactly what you want with guerrilla advertising. And if someone films it and that video goes viral? Who knows how many people will see it. Much more than an ad in the Evening Standard or on a tube, we can be sure of that.

Though not to be confused with guerrilla warfare, the art of sneaking up on someone, the element of ...
... surprise, is where guerrilla marketing has bog-standard print ads beat. You don’t know if someone is about to burst into song on the tube, if a group of men are going to rip off their shirts to reveal a brand’s logo emblazoned across their chest. But it seems the most popular form of promoting your good or service is when the audience don’t actually realise that they are watching some sort of advertising. IF you’ve got someone standing there, on a soap box, saying how amazing Asda (other supermarkets are available) is, you’re not going to stop and listen. If you were that interested, you’d head to the shop yourself. It’s the same with those promoting God’s message through talking about the great word, standing on Oxford Street, among the ‘materialistic’ shoppers. However, if they adopted a different stance, perhaps handing out sweets, or doing some sort of break dance, it would be a different story. We think true innovative advertising comes from not only an original idea that is guaranteed to get people talking, but to get people talking about a product that they don’t even realise has been advertised to them. To us, this is truly good brand promotion.

Author information:The city provides great inspiration for writing about the wonderful and the fabulous for writer stephen, who has a BA in Journalism.He wrote an article about The Basis of Guerrilla Advertising is the Low-Cost and more information on London pedicabs are the most eco-friendly transport option here.