3d Walkthroughs Aid Property Developers

By Author: Nova Design
Total Articles: 1
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The property market in the UK continues to struggle and developers are increasingly turning to technology to turn sell their New Homes. From websites and social media, the developers are trying to engage more and more with their increasingly tech-savvy target market.

A major development for developers is the increasing options that 3d software allows them. Not long ago, flat plans and 2d visuals were the only weapons when launching a new development. Until the Showhome was completed, this was frustrating for potential buyers as much as the developers. 3d modelling now offers photorealistic interior visualisations to capture the imagination of buyers.

3d walkthroughs can be fully furnished and decorated to a developer’s precise specification – providing a compelling vision of any New Home. Buyers really can picture themselves living in the New Developments and the walkthroughs make attractive content for websites, social media and e-marketing campaigns. They can be integral to a marketing suite environment – offering a strong visual pull for buyers and allowing the benefits of the homes to be demonstrated ...
... clearly. They may even mean there is no longer the need to build and furnish a Showhome!

Working closely with experienced visualisation company will bring other advantages to the developer

• Detailed furnishing to match the aspirations of your buyers and the style of the development
• Capture unique benefits including the views from the windows
• Opportunity for you to provide feedback and amendments
• A short 3d Interior Walkthrough around the 'virtual show home' offers the perfect sales presentation.
• The 3d walkthrough can be sent as a DVD – making a powerful
Direct Mail tool

The 3d visualisation company will work closely with the developer – and perhaps their architect – to fully understand both the features of the properties but also the target market so that the walkthrough offers the best solution to the developer’s needs.

Not all visualisation companies are the same and the quality of the service and the final walkthrough can vary enormously, so experience within the sector is important.

3d walkthroughs are often produced in conjunction with exterior 3D Flythroughs of residential developments – often they are the best way to introduce potential buyers to your new homes on barren often brownfield sites. Instead of trying to make sense of complex site plans and elevations, viewers can sit back and experience an immersive virtual tour around the development.

Walkthroughs and flythroughs won’t solve the problems of the property market, but they are helping developers and buyers when it comes to New Homes.