Basics Of Sms Marketing

By Author: sudarshan singh
Total Articles: 327
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SMS marketing starts with writing a compelling a short 160 character marketing message that contain every detail about the product or service to be promoted. It is the promotional message that decides whether a mobile marketing campaign would be a hit or a miss. The users will delete ambiguous message after reading a first few words. An ideal promotional message is one that interests users and force them to reply the message. Mobile advertising is like any other advertising and there are ad agencies that offer mobile advertising packages. Companies can look for reliable service providers and buy mobile advertising packages from the service providers. The companies need to do to help their mobile marketers is the companies should provide them the mobile numbers for sending promotional messages.SMS used signaling channel as opposed to dedicated channels, these messages can be sent/received simultaneously with the voice/data/fax service over a GSM network.SMS supports national and international roaming. With the PCS networks based on all the three technologies, GSM, CDMA and TDMA supporting SMS, SMS is more or less a universal ...
... mobile data service.

SMS GWMS is a gateway MSC that can also receive short messages. The gateway MSC is a mobile network’s point of contact with other networks. On receiving the short message from the short message center, GMSC uses the SS7 network to interrogate the current position of the mobile station form the HLR, the home location register. HLR is the main database in a mobile network. It holds information of the subscription profile of the mobile and also about the routing information for the subscriber, i.e. the area where the mobile is currently situated. The GMSC is thus able to pass on the message to the correct MSC. Mobile Switching Center is the entity in a GSM network which does the job of switching connections between mobile stations or between mobile stations and the fixed network. A VLR (Visitor Location Register) corresponds to each MSC and contains temporary information about the mobile, information like mobile identification and the cell where the mobile is currently situated. Using information form the VLR the MSC is able to switch the information to the corresponding BSS, which transmits the short message to the mobile. The BSS consists of transceivers, which send and receive information over the air interface, to and from the mobile station. This information is passed over the signaling channels so the mobile can receive messages even if a voice or data call is going on.

SMS is a first generation GSM service.SMS has some inherent limitations. The majority of these are to do with the fact that SMS is plain vanilla in nature. Enhanced Messaging Service is a mechanism by which you can send a comparatively richer message that are combination of text, simple melodies, pictures and animations to an EMS compliant handset. It basically extends the User Data Header in SMS and infact needs no upgrade to the network infrastructure. It is a mechanism of sending short messages. WAP provides the user with services and protocols that can be used on top of SMS. With the increased use of WAP, the SMS traffic in networks should see considerable increase. SMS, the transmission of short text messages to and from a mobile phone, fax machine and/or IP address. Messages must be no longer than 160 alpha-numeric characters and contain no images or graphics. Good SMS content can come in the form of freebies, discounts, mobile coupons, reminders, links to free applications, competition entries, mobile video, alerts. A strong online presence, multi channel marketing efforts, and digital accessibility to customers are becoming increasingly essential to remain competitive and relevant.

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