Content For Seo: 3 Keys For Effective Optimization

By Author: greg33
Total Articles: 2
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Some facets of SEO continue to wax and wane in their importance.
Ditto with the various aspects of content optimization. There have been times when content might not exactly be the king. Like in the present scene, it is incoming links on your page that are of prime significance for SEO. That doesn't devalue the content on your page. For a simple reason that is- what if the algorithms change the next day? Besides, different Search Engines are likely to put emphasis on alternating features. A consensus can be derived at on some points. These distinguished attributes can be spotlighted as:

Tags
Text
Keyword concentration

Heading tags denote to the viewer and the search engines the title of your page and other subheadings. There are 6 such tags. The font of these tags can be adjusted using the font tags or through CSS.
The content in between these tags is given special weighting. The rules must be strictly followed while using H1 tags else you could be fined /banned for spam even when you didn't intend so. The same tag mustn't be used more than once ...
... on a single page. The H1 tag specifies the primary heading on your page. The subheadings must be marked with other tags like H2, H3 and so on.

The wordings need to be precise. The ratio of your keywords to the total number of words in your title should be about 50%. That gives your keywords increased priority.
For supplementary importance the subheadings can be formatted in bold. Too many heading tags will on its own reduce the weight of them. You can stylize your content with bold, italics, underlined, colored text. Textured text serves two ends. To draw the attention of viewer and for indicating to the search engines that those words are of more importance (are your keywords).That doesn't imply you bold every occurrence of your keywords. You can even highlight non keywords if need be so.

As far as the keyword density is concerned there really is no magical number associated with it. So you never can say for certain what is optimal density because it keeps on changing. Plus, that figure may not the same for any two given search engine. It is best advisable to keep it around 3 to 5 percent of your total text. This works well in 9 out of 10 cases. Another simple trick- create the article for the readers and not for the search engines. Unprincipled webmasters use very small text size, hidden text or other such unethical devices to rank well. Unfortunately, for them, these tricks work only in the short term.
Some good advice (like given above), common sense and a rational understanding of marketing can very well guide you towards good content optimization. It wont harm to remember that it is a bad idea to fool the search engines and worse to fool your visitors.