A Layman’s Guide To Understanding The Latest Google April Update 2012

By Author: Amanda Tom
Total Articles: 48
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The Google April update is the latest addition to the Google stable. The Google April update is supposed to promote business that adhere to the Google policy on how websites should market their site. It allows those who do it correctly to get recognition in the search engine pages. For those who are unfortunate enough to use wrong link building strategies, they are first warned. If they don’t adhere to the warning, they are then penalized severely.

In an attempt to clamp down on unnatural links, Google periodically releases updates to that effect. The most recent Google Unnatural link update is the Google April update. This update is slightly different to the previous updates in a couple of ways that will be highlighted in this article.

In disambiguating the Google unnatural link update, it is best to first know the difference between natural and unnatural links before getting down to the details of how this entire process works. Natural links have one thing in common; they are not loaded with keywords; they have varied keywords that prevent them from looking too artificial. Links are considered as unnatural ...
... when there is excessive use of keywords without variations to how they are used. The Google April update basically points out the need for SEO firms and marketers to use the right ways to market their websites. It points out the importance for links to sound as natural as possible.

After clarifying the main difference between natural and unnatural links, it is essential to then look at how the Google unnatural link update works so that one can be prepared. It is not enough to know about it; it is crucial for one to know what to do and what not to. To this end, the Google April update first identifies the unnatural links on the website. This is a relatively easy thing to do considering that unnatural links tend to be overloaded with keywords, neglecting variations in the process. This tends to sound more forced than anything else. Hence it raises a red flag in regard to how the website is ranked.

When unnatural links are detected by the search engine, the rankings of the affected website are decreased to deter them from engaging in fake popularity link building. The temptation usually is that fake popularity usually leads to a surge in traffic to the sites. This is true for so time but as soon as it is realized the website owner deals with grave consequences. Hence, the Google unnatural link update serves as a check in this context.

The Google April update has essentially changed the way that anchored texts are read hence when anchoring focus on making the text look natural. Use discretion in how you frame your keywords incorporating variants here and there. As a SEO marketer or a website owner, pay attention to the Google unnatural link update. The Google April update is the most recent version of this.
Gamit has managed to maintain good results despite the Google April update. A combination of good White SEO practices and natural link building techniques has given it insulation from the Google Penguin Updates so choosing Gamit to outsource seo projects is a wise choice.