The Importance Of Touch Screens In Advertising

By Author: Dirk Rowell
Total Articles: 115
Comment this article

The world of advertising has certainly progressed over recent decades and now many firms have to utilise hi-tech solutions if they are to get their messages across to consumers.

Drawing attention to this issue, one expert has highlighted the importance of using touch screen monitors as a marketing tool. According to Johanne Conforme, executive creative director at Ogilvy Mather, the signs of today need to do much more than their traditional counterparts.

He stated: “We now live in a ‘point and click’ world, and for most consumers, there’s nothing more natural in the world than wanting to touch something, to interact with it.”

With this in mind, enterprises may benefit from installing a touch screen PC devices in their premises and using other forms of interactive technology.

The specialist suggested it is no longer enough for advertisers to provide static, one-way communications for individuals to view.

He pointed to interactive digital signage (IDS) as a way of creating advertisements and other promotional programmes that actively engage with the public in a personalised dialogue.

Mr ...
... Conforme added: “We’ve entered a stage where people are actually moving away from the computer and out into the world, thanks to smart phones, but they want to take all the information
and the options that their computers offer with them wherever they go.”

He pointed out that through touch screen monitors, people can make purchases, get personalised information and share data with their social networks, among other things.

The IDS enthusiast went on to state that technology of this kind has become “the standard” in terms of selling ideas to clients.

These days, it is simple for firms to get their hands on touch screen PC devices and so on and as long as they ensure they choose versions that meet their needs, they may be able to enhance their marketing efforts in this way.

The Article is written by www.distec.co.uk providing Distec touch screen monitors and touch screens at distec.co.uk. Visit http://www.distec.co.uk for more information on www.distec.co.uk Products and Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links and this copyright statement must be included. Visit www.distec.co.uk for more services!