Promotional Products And Election Campaign

By Author: Susans Smith
Total Articles: 35
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The concept of using promotional items during election campaign can be traced back to the days in the 1800s when people used several promotional tactics to promote their candidature. Using 8-foot-tall burning torches could be seen by many presidential nominees in those days in their election rallies. Some of them even went as far as adding their names to juice cans, cigarette packs, nylon stockings, women's brushes, sewing boxes, and parasols just to ensure people see them and their candidature.

Button—a promo giveaway is one of the several items that has survived till date across a wide range of industries, perhaps since the days of first electoral campaign. Many well-preserved election promotional items have been displayed at the Museum of the City of New York commemorating Washington's inauguration in 1789.

However, the scenario has changed over a period of time. Today, people like to think of goods that can be used longer and more than once. The trend is heading towards brand recall which will be possible only when people ...
... use your promo items frequently. Things like personalized T-shirts and sports caps are perfect examples.

The advantages of selecting these items are more than one. Apart from imprinting the logo perfectly you can also see how a logo or an artwork will look on the promotional item that you have selected. custom made shirts can be considered a better option as these shirts can be used in many occasions by users and this will give your brand better visibility in the market. If your budget allows you to include other promotional apparel selecting other giveaways such as jackets, vests, windbreakers, scarves, and bandannas will be a great idea.

There are many budget-friendly promotional items that are used in election campaigns. The most commonly used item is the custom buttons which nowadays come with LEDs that emits light to get attention.

Among other inexpensive promo items during election which boost your campaigns and gives you better visibility are bumper stickers, decals, bookmarks, and lapel pins. Because of its lightweight, these promotional products can be delivered by mail to one's supporters across the country.

During the election of American President you could see nothing but people’s congregation celebrating Barack Obama’s victory. Every single channel was busy broadcasting images of joyous people in the capital who had travelled miles just to see the new President and to be a part of his sworn in event. Almost all the visitors in Obama’s sworn in congregated wearing a t shirt, cap, or badge that reflected their association to the new incoming president.

The whole campaign was very commendable and media was highly appreciated for its clever use of under used tactics. Several smaller overlooked states were included in the campaign and massive use of internet was implemented to build the word of mouth. Along with this, promotional items were used judiciously so that supporters can carry the campaign and became billboards. This helped him to get connected to the common mass further backing up his campaign.

The concept of using a web shop was unique during his campaign. Through this web shop people could sign up and buy things that finally end up showing their support to his candidature. This web shop provided people to buy number of products from bumper stickers to apparel that were available at a very reasonable price bearing campaign name, slogan and logo.

These further prominently highlighted the actual message of Obama’s campaign which said "Change can happen". Because of this the real message came in front of common men and crept in people’s mind better.

Thus by using promotional products effectively we can foster people’s trust in your product, your brand which will last longer in the market and will create many new prospects for your business.

Obama is not the only American President who won the election by strategizing effective promotional campaign. In fact this concept is as old as American history is since the time of George Washington when he, for the first time, used button badges in 1789. Since then promotional badges have become an inseparable part of American elections, with people proudly wearing these just to show association to their party.

While Obama finished his election campaign and has been in office for the last few years still people buy promotional items with his name on. This shows how his campaign has impacted the mass and their behavior towards him.

Election campaign will come and go as the Presidents will, but what will not change is your business name and brand image. If you want to make a brand image that delivers and boosts people’s confidence. A properly run campaign can make your brand an instant hit in the market and then people will carry your brand in the market. If that happens which the dream of every business, you will have tough time collecting revenue.

Copyright 2012

Promo Direct is a leading promotional products supplier in the United States. Some of our bestselling promotional items are pens, bags, mugs, apparel etc. We provide promotional products for all type of businesses.