Metrics For Measuring Woodworking Website Performance

By Author: Kari Tang
Total Articles: 15
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If your woodworking company does anything on the web today, you are probably familiar with the fact that there are a lot of metrics used to measure the success of a website. If your web hosting company does not provide web statistics, we strongly recommend installing Google Analytics on your woodworking website. It's free and a great way to track your website's performance.

Some of the more popularized metrics are:

1. Visits - A series of requests from the same uniquely identified client with a set timeout. A visit is expected to contain multiple hits (in log analysis) and page views.
2. Hits - request to a web server for any kind of file.
3. Page Views - Request for a file that is defined as a page.
4. Unique Visitors - Same as a visit, but measured only once for a given time period.

Hits are not a reliable way to measure web traffic and are really more of a technical term that shouldn't be used to describe what visitors are doing on the web. Page Views are a better way to measure traffic because the more pages that are viewed, the more exposure for your website.

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... achineryFrontier.com, woodworking machinery website, suggests paying close attention to other metrics as well. These are:

1. Bounce Rate - The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.
2. Session Duration - Average amount of time that visitors spend on the site each time they visit.
3. # of Page Views/Visit - Average number of Page Views in a visit.

MachineryFrontier.com's bounce rate is below the benchmark for similar industrial machinery websites. MachineryFrontier.com continues to improve bounce rate by providing compelling woodworking industry related content and drawing the right audience to the website. MachineryFrontier.com's session duration is over 5 minutes and number of pageviews is greater than 5 per visit.
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