Improve Seo With Video Production

By Author: Mark Piterson
Total Articles: 11
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It’s the age of ‘Show, don’t just tell’! Did you know:

• Video is 50% more likely to appear in search results vs. text/graphics alone (1)
• Video’s interactive tendencies result in higher click through rates for web pages, which ultimately increases SEO (2)
• Video sharing will boost your brand awareness and increase your traffic, and that’s always good for SEO! (3)

When you work with a video production company and integrate relevant videos that match the content of your website, search engines will find those videos separately and faster as opposed to text alone. So, video alone improves the overall website and video search ranking for your business. But that’s not all!

Website video production can increase your company’s reputation for thought leadership AND improve the retention and sales of your products and services. This is because people remember 80% of what they see AND hear, as opposed to only 20% of what they read. (4)

In addition to that, if you are identified as a thought leader, Google will look kindly towards your site and rank you higher ...
... for a variety of keywords related to your industry.

OK. So you have worked with an established video production company. Your idea has gone from script, through final video editing and it’s finished. Now what? It’s time to market it online. There are many video distribution sites in addition to YouTube. There’s Vimeo, Metacafe, Yahoo and about 8 more major sites that will host and distribute your video. You associate keywords with you video, and when people search for those words your video may be found by the searcher, but more importantly, your video may be boosted in the search engines due to it being video. This is because video is what people often want. And the search engines make their bread and butter by giving people what they want.

Let’s say you have worked with a production company in Chicago to make a video for your new pizza company. Maybe you want people to know about your one-of-a-kind crust, or the grand opening sales. Your keywords could be “best pizza crust Chicago” or “half off large pizza Chicago”.

Select these very carefully as they are the preverbal bread crumbs that lead searchers to your video. And it tells the search engines how to reference your video and website. You’ll need to be aware of what keywords are best to use to promote your site. Google’s keyword tool will help you identify the best ones for your company.

There’s also a site called Tube Mogul. It will distribute your videos to other distribution sites for you, once you’ve registered with them. Though this initially takes a lot of effort, if you plan to post a few videos, it will ultimately save you lots of time.

Video distribution marketing is a lot of work, but it’s a great way to increase your search engine optimization.

About Author:-

Mark Piterson, a video editing enthusiast, has written several articles on commercial video production company, home video production, video editing and photography. Here in this article he has briefly described about different aspects of video production.