Do Not Wait For The Revolution To Come To You

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The world is changing and computers are getting even smaller. The number of people using their smart phones or tablets to browse the web is expected to skyrocket in the year 2012, and it is already on the rise. The percentage of people using smart phones for web browsing had a 1000% increase between 2009 and 2011. It is safe to say that the future of a more mobile world looks very bright, and that bright future bodes well for social media marketing. Businesses that choose to add a mobile site to their strategy have the jump on those who do not in many ways. Here are just a few.

Because mobile browsing is on the rise and will continue to be for the unforeseeable future, mobilizing your website will boost your engagement with your customer base. In many cases, consumer engagement rose up to 85% after making social media marketing mobile. Mobilizing your business will result in almost double the number of people that visit your site. By going mobile, businesses are opening themselves up to the rising percentage of the population that operates primarily on a mobile level. If you do not make the switch, you will be left behind. ...
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If your bottom line is increased sales, mobile optimization within a social media marketing strategy is proven to help. Some research even suggests that consumers are 51% more likely to choose to do business with businesses that have mobile websites than those that do not. This is across the board. From mechanics to florists, those businesses that make a point to mobilize their sites enjoy up to 86% increases in sales. It is hard to argue with the numbers and hard to deny that mobilized businesses, by making themselves more accessible to the world of internet users, are directly affecting their bottom line.

Mobilized business is not being used to its potential. It is a fact that few businesses have delved into the gifts that mobilization can offer their social media marketing strategy, but it will not always be this way. Currently, only about 22% of online businesses are using it and only around 5% of online retailers have jumped on the bandwagon. The number of companies making the switch is growing. There is still a chance to get a jump on the competition, however. The key is to understand the benefits now and reap them. It is much easier to dominate an area of marketing that has not yet been fully realized. Do not wait until it is too late. The internet moves quickly and news of the benefits of mobilizing is spreading like wildfire. Be among the first to reach out to the growing number of people that focus their attention on mobile browsing.

The benefits are obvious. The reach is confirmed. Mobilizing your social media marketing strategy will benefit your company whether it is through broadening your customer base, increasing your sales, or differentiating you from businesses still avoiding the inevitable. It is easy and it works. Do not wait. Act now to optimize your business.

Caroline Allen has a Master’s Degree in Writing, teaches at a university in the South, and has beenexamining Social Media Marketing strategies for some time now.

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