Federico Pignatelli - Style With Substance

By Author: Federico Pignatelli
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Federico Pignatelli - style with substanceThere are businessmen, and there are businessmen. Then again, there are artists, and there are artists. Rarely, though, do we see an acclaimed artist with the ability to do and manage international business, finance and venture capital. Such a man, though, is Federico Pignatelli, a native of Rome with a penchant for business, a flair for photography and architecture, and a passion for good, beautiful design.FP now lives in Los Angeles, but the route there was long and colourful. He began his business career investing in and developing Italian property, while at the same time exploiting his business major by writing finance for various Italian journals. As a teenager he had shown skill as a photographer, attracting the attention of Italian the fashion trade with his inspired photographs of an ex-girlfriend. But business was his chosen path, and his first international move was to Switzerland, followed closely by London, until his international career began in earnest in New York with successive CEO-ships of EF Hutton, Ladenburg and Thalmann and Gruntal Co.Along the way, Federico Pignatelli ...
... has invested in startups, for instance putting $1m into a Californian company that wanted to bring to market its patented technology for using high pressure water for surgical cutting. The technology was good, the market for it promising - but Biolase suffered from a persistent malaise in its upper management, and its performance went on a wild ride of highs and lows. On three occasions, no less, Federico Pignatelli was brought in to sort things out, refocus the company and save it from imminent collapse. On the third, he demanded, and was given, the power to appoint a board of his own choosing, and was finally able to put the company on the path to prosperity. Although far from its giddy heights of $23 a share, Federico Pignatelli believes its current and projected earnings should see it trade at $20 in the medium term.For most of us these achievements would have been enough, but the urge to create runs strong in FP. Since the dawn of digital photography, he had believed it was the way of the future, and in 2010 he opened Pier 59, now with its Los Angeles sister facility Pier West the most extensive and well-equipped suite of digital studios in the world. Federico Pignatelli's unique combination of business acumen, practical photographic experience and artistic flair have resulted in a bi-coastal facility which has become the resource of choice for today's leading fashion photographers. In New York, covering 110,000 sq ft of prime Manhattan, Pier 59 offers 11 state-of-the-art digital studios and sound stages, while Pier 59 West, with 4 studios, enjoys the Californian weather and space, and is convenient for the Hollywood celebrities who are so often the target of the photographer's lens.