Wimax And The 700 Mhz Auction: Peril Or Opportunity For The Service Provider?

By Author: Bharat Book Bureau
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This study presents an overview of the auction for potential bidders. The five separate bands of spectrum should appeal to a variety of auction participants. Of note, 734 licenses are for sale in what the FCC calls Cellular Market Areas (CMAs), the smallest geographic markets which should appeal to rural telcos and local wireless internet service providers (WISPs). Minimum opening bids for these are in the tens of thousands of dollars for some rural markets putting them well within the reach of smaller operators. In addition, bidding credits are available to small and very small businesses. At the other end of the spectrum is one national license which some analysts expect to generate intense bidding between Google, AT&T and possibly a host of deep-pocketed national telecom service providers (Comcast? Echostar?).

The question for any potential bidder should be whats the business case for 700 MHz? This study lays out a technology and business plan for the operator using WiMAX. The study delves into objections for using WiMAX at 700 MHz including channel sizes and propagation concerns. The use of WiMAX in the 700 MHz ...
... bands may eclipse Sprint Nextels Xohm and Clearwires 2.5 GHz strategy in presenting the most adaptable wireless technology in what is arguably the most adaptable spectrum.

Given the decline in landline telephone service in favor of mobile voice, mobile data is expected to follow a similar trajectory and WiMAX presents a much more cost effective means of delivering that basket of services than 3G cellular, making it the obvious choice for the enterprise to replace their expensive legacy T1 overhead. This paper is a must read for any service provider seeking to break out of the confines of their existing markets.

This 150-page presentation was developed through years of experience with WiMAX implementation and operation coupled with analysis of the potential for 700 MHz. Frank Ohrtman is one of the very few consultants to shepherd successful, incumbent telephone companies through WiMAX deployments. He brings a depth of knowledge and insight that is rare and exceptionally timely for this auction. Among other insights, Frank has a profound vision for the broadband wireless applications that justify investment and will provide a compelling business case.

This presentation is a "must have" document for anyone seeking guidance concerning the potential for 700 MHz and the opportunities and pitfalls associated with the auction. Purchasers at the Company-wide level for this publication also receive a one hour of complementary telephone consultation from the author to allow the organization to ask questions and seek further guidance.

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