7 Steps To Ensure Your Website Converts Visitors To Buyers

By Author: Peter Lawless
Total Articles: 92
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All your pay per click campaigns, whether you use Google Adwords, Yahoo! Search Marketing, Microsoft's AdCenter or whatever else, all these ads promoting your particular product to a particular audience should point at your landing page developed exclusively for this product and this audience.

To achieve high conversion rates, which means that a high percentage of your visitors will finally buy something; each single word should mirror THEIR perceptions, THEIR opinions and, most importantly, it should refer to THEIR wants.
So what is the process to develop a landing page that will boost your revenues?

1. Define the purpose of your landing page

The first step when creating your landing page should be setting a goal you want to achieve. What is it that you want your visitors to do? Are they going to buy from you or get information that will help them buy from you at a latter stage?

Nothing else matters!

2. Create an irresistible desire for your product

To succeed, always list the specific benefits that the person who is about to own your product can immediately derive from ...
... buying now.

Why say something like Book your SEO and PPC workshop now when you could say By filling out this form, you will have made the first step to a low cost but highly effective way to help your customers can find you on the web and buy more products than you have ever sold before.

3. Include a Call-to-Action

Once you have decided what you want your visitors to do and after revealing all the benefits they can obtain, it is crucial that you tell them what to do next. It must be crystal clear what they need to do in order to buy the product.

4. Keep it simple, stupid

To keep your visitors focused on the steps you want them to take, keep all possible distractions away. That means, your landing page should not be stuffed with links that will direct them away from the page.

5. Generate trust

Although many of us probably do not pay particular attention to Contact Details and Privacy Policy when browsing the Internet, these are vital parts looked for especially during the purchasing process in order to make sure that you are a serious company. Apart from that, Testimonials could add trustworthiness to your landing page, too, as they are kind of confirmation and referral from the REAL people.

6. Make your ordering process clear and secure

In general, over 60 percent of online shoppers abort the ordering process. It's a pity that after gaining their attention, interest, desire and even after beginning of the purchase you may lose them due to a complicated, unclear or unsafe ordering process.

7. Optimise your title, meta tags, headings and links

You should always use the same keywords which also appear in the copy of your page, title tag, meta description etc. Any keyword phrases which are used in your meta tags only, will not have enough prominence to help your listings for that phrase.