Magento Seo Mistakes To Be Avoided

By Author: Softweb Solutions
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Magento is considered as most search engine friendly e-commerce System. It is a feature-rich online store that allows entrepreneurs and small/medium businesses to quickly build an online storefront for themselves to sell their products and services.

Magento Ecommerce platform features powerful marketing, SEO and Catalog-management tools which makes it more flexible compared to other ecommerce platforms. Magento based sites are most of the times well-built and considered as a better option for SEO because –
- It has flat URLs, that is, it doesn’t contain odd characters in the site URLs
- The web pages are made of well structured HTML
- It provides complete control to clients on the SEO assets like page title or meta data
- The Google sitemaps are automatically generated with Magento

Mostly, Magento Developers and Marketer’s commit some common mistakes at the time of dealing with Magento based store’s SEO. The top 4 amongst them are –
1] Using Wrong title for the Homepage: The homepage is usually a CMS page and mostly it is found that title “Home” is used for it. The title ...
... of the page is the first line of Google’s listing on its search results page. And so, the homepage should be always titled as ABC Online Store or anything else that defines the online store.

2] Use of “Default Description” field: It is always advisable to leave the “Default Description” blank to avoid the mess of duplicate descriptions on the Webstore. Also, it should be made sure that the Meta keywords used are not magento, magento commerce, etc.

3] Targeting the Wrong Keywords: It is very necessary that the keywords that are used match to what majorly people searches for on the internet. SEO should not be treated as a guessing game and so the keywords should be selected on basis of real data and results. The competitive score and the search volume of the keywords should be considered while selecting the right keywords.

4] Having a Default Layered Navigation: The default layered navigation of Magento ecommerce platform is not perfect for the SEO purpose. This is used commonly by many merchants but it necessarily creates lots of terrible URLs with duplicate content and identical page titles and descriptions.

Other than these mistakes, other SEO strategies should also be taken care of. Magento offers full control over page names, titles, URLs, headings and Meta tags for the products, categories pages and CMS pages. This feature should be used strategically for the optimization of targeted keywords.

Though Magento is tagged as the most search engine friendly e-commerce platform, several issues are necessary to be taken care of to optimize the site. The SEO capabilities of Magento are exceptional as it gives tremendous flexibility over the look, content, and features of your online store.

Softweb Solutions serves with a rich blend of creativity and functionality with Magento development and designing services to all clients. Our developers have expertise in Magento design customization and Magento programming/development that helps deliver solutions more efficiently. We offer matchless design solutions that include callout graphics, buttons, widgets, and special effects. Contact us at info@softwebsolutions.com for more information.