Interactive Media Agency

By Author: Young Thomas
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The article below was written by Red Bricks Media, a marketing agency that creates enormous value for clients from the ever-changing media landscape. Based in San Francisco with offices in New York and Hong Kong, RBM delivers superior online strategies all driven by the philosophy that performance reigns supreme. Our core services include SEO, SEM, Social Marketing, Analytics, Creative, Media, Mobile and Web Development.

Hollywood has had a storied history of vehemently resisting the advances of technology rather than embracing the new revenue streams it can create. This occurred in the ‘80s when MMPA President Jack Valenti appeared before Congress asking for legislation outlawing the VCR. More recently Hollywood has gone after cloud-based DVRs, tablets, and the content that is disseminated throughout these channels (SOPA). Recently Jay Fulcher wrote a post on TechCrunch titled “Fear and Loathing in Online Video” where he provided insight into how Hollywood can embrace the new revenue streams forged from online video.

Focus on your Customers: Find ways to encourage- not discourage- digital distribution. ...
... You can take help from the interactive media agency in this respect. Again, you can include bonus features not featured in physical media, as well as offering access to exclusive content or websites. It can be done easily with the help of an interactive marketing agency.

Deliver engaging media experiences to all screens: Consumers want to get content on all their devices. Put more energy into giving movie fans what they want through some marketing agency. That will certainly facilitate Hollywood to earn their goodwill (not to mention money).

Make it feel as familiar as channel surfing: “New technology demands an intuitive UI and simple interface.” Consumers want access to movies and TV shows they care about on the devices they use every day, and they want it to be fast and simple. And a digital media agency knows how to meet the demand of the consumer.

In time Hollywood will adapt to the ongoing changes in video technology and digital content distribution, just as it always has. But as always, it takes time and adoption to get a behemoth industry to accept change.

Focus on your Customers: Find ways to encourage- not discourage- digital distribution. You can take help from the interactive media agency in this respect. Again, you can include bonus features not featured in physical media, as well as offering access to exclusive content or websites. It can be done easily with the help of an interactive marketing agency.