123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Investing---Finance >> View Article

Modern Marketing Strategies

Profile Picture
By Author: Groshan Fabiola
Total Articles: 2678
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Modern technology enables new, exciting and highly cost effective marketing strategies. Targeted email marketing and SMS marketing have until now been the preserve of large, wealthy organizations but over the last few years competitive pricing and increased accessibility has meant even small business owners can now join this marketing revolution and take full advantage of this technology through online providers. Such software and portals allow you to create, deliver and track campaigns with the investment of less than a monthly mobile phone bill.

Targeted email marketing is ideal for enhancing the image of your business, increasing the effectiveness of your marketing campaigns and building strong, accurate mailing lists.

Targeted email marketing also enables you, for the first time, to send emails to customers based on their buying habits. Gone are the days of mass messages to all and sundry, you can now deliver messages to those people who are likely to respond to them and you can do this simply and at a fraction of the cost of conventional methods. ROI's are significantly greater than conventional marketing methods.

Targeted email marketing is ideal for newsletters, new product introductions, sales promotions and listings that change on a regular basis. Organisations such as restaurants, hotels, hospitals, travel agents, venues, event organizers, to name but a few, can all benefit from such technology.

SMS marketing is an ideal partner for targeted email marketing and is ideal when the time frame for contact is much shorter. SMS is perfect in situations where your offers may be time limited to a day or so, examples of which may include; special offers, appointment reminders and school absences.

Whether you are a well established company or newly formed finding highly cost effective ways of expanding your customer database is paramount. Targeted email marketing and SMS marketing are fast becoming the main stay for thousands of organizations the world over for such purposes. At least one in three people check their emails daily and with more and more people owning mobile phones there is an unparalleled opportunity to get your messages to those who are likely to act on them.

Creating and sending targeted emails and SMS's couldn't be simpler. Today's providers take away the need for any technical knowledge, allowing you to concentrate instead on creating messages that you know your customers will respond to.

Tracking and analyzing the outcome of email and SMS marketing campaigns is just as easy. You can see who opened your messages, when and whether any links contained within the message were clicked. This further allows you to see what your customers are interested in and further enhances your list accuracy.

Such systems are also scalable allowing you to send one or a million messages with no extra work. Together with low costs and no contracts targeted email marketing and SMS marketing are set to revolutionize modern day marketing and by reading this article you have already taken the first step in embracing this new and exciting technology.

For more resources about targeted email marketing or even about sms marketing please review this page http://www.katoo.co.uk/

Total Views: 99Word Count: 510See All articles From Author

Add Comment

Investing / Finance Articles

1. 5 Tips To Get Higher Returns From Share Trading
Author: Rashmie Dey

2. Budgeting For Entertainment: How To Have Enough Money For Fun
Author: Daniel Stewart

3. Mutual Fund Investment Strategies That You Can Benefit From
Author: QuantumAMC

4. Lend Shop – A Secure Platform For Emergency Loan
Author: John Quinn

5. The Budget Of Yours Is A Valuable Or Waste?
Author: joseph smith

6. How To Manage Your Finance If You Lose Your Job During The Pandemic 
Author: CMS Group

7. Entropy!!! Why You Should Know This?
Author: Deep Gajbe

8. Understanding Tax Collected At Source (tcs) For The Gold Industry
Author: Divya

9. 5 Reasons You Should Track Your Spending
Author: Daniel Stewart

10. Looking For Guaranteed Christmas Loans 2020 ?
Author: Christopher Jay

11. The World Of Fashion, Online Shopping And Discount Coupons
Author: joseph smith

12. How To Save Your Money On Groceries Items
Author: joseph smith

13. How Do Savings Accounts Differ From Emergency Funds?
Author: Daniel Stewart

14. Things To Consider Before Applying For Personal Emergency Loans In India
Author: Finway

15. Take Control Of Your Finances Once And For All
Author: Daniel Stewart

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: