Labeling 101: Tips To Make Your Product Stand Out In Shelves

By Author: Jessie Henn
Total Articles: 2
Comment this article

Considering that the products they deliver to customers is what keeps the business running, business owners have devised plans to make their products more appealing and unique to a variety of audiences.

Aside from offering the best products and services to the market, business owners also give emphasis on product labels. They want their products to stand out in shelves, as many customers are buying goods from grocery stores, markets, and malls every day. These products come in various shapes and sizes, and a specific customer always knows if a product is of good quality just by looking at its label so it’s important that businesses create labels that complement their product and make it stand out from the competition.

Whether you’re a part of a business conglomerate or a small franchising system, here are some helpful tips in making your product more compelling and attractive to clients:

Color and Graphics

Color is everything, and it must be in tune with the kind of product you’re selling. Don’t choose colors that denote negativity as your product’s visual appear to consumers can be lessened. ...
... Go for colors that are neutral and refreshing to the eyes. The graphics must also be eye-catching and must represent the product as well as your business in a creative way.

Font and Readability Factor

The label’s font must be appealing enough to lure in customers; never use fonts that are dull or overused. You don’t want your clients to be remembering just the barcode labels as you want them to be familiar with the entirety of your product. Make sure to have the brand as well as the company’s name described in two to three words; the font must be large enough to be read at least 2 feet away.

Material and Shape

There are a lot of materials you can choose when you’ve already planned the design for your product’s custom labels. The shape of the label must also be unusual yet attractive enough to draw in clients.

Label Size and Contact Information

You don’t want your product labels to consume the entire packaging. Opt for a medium wrap-around on the front area of the product so that you can still place the branding information, regulation, nutritional facts, and the business’s contact information at the back, which is an important tool for customer feedback. Visit ehow.com/how_5619765_design-good-product-label.html for more information.