Is Your Brand Really Protected?

By Author: Samantha Wilson
Total Articles: 2
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Third party companies can be a danger to your brand, therefore it is a good idea to be proactive and make a stand to protect it. This can be done in several ways, but when domain names are concerned, copyright laws will not aid in any way. 

So what can you do? 
Brand Protection, such as that provided by BB-Online, is a useful option to consider. This Brand Protection service allows you to purchase not only the .com version of your desired name, but also other TLDs such as .biz, .info and ccTLDs such as .af, .de. This means that you will have your brand name spread out over a range of different extensions, the number of domain registrations depending on the package you wish to buy and also on your desired target audience. For example, if you are interested in claiming the domain names for a particular continent, there are packages that will aid towards this. 

How can Brand Protection help?
Brand Protection stops another party from gaining the benefits of your product by registration on an international scale, and will also help give your brand ...
... more weight in foreign countries, creating a better presence internationally. It is importance to consider foreign interest in your product, and can also help for those who may not remember the extension to be directed to the right page. If you secure the domain name from the beginning instead of waiting for a problem to arise first, there will be less stress on the long run. You will not need to worry about all the dangers that you may face without this brand protection. 

What are the dangers you could encounter without Brand Protection? 
Firstly, not securing all possible domain names for your brand protection has a potential to lead to fraud. A third party using the brand name in order to advertise a false version of your own product is a possibility. You also don’t want to fall victim to the so called “cybersquatters” who will hold certain domain names in order to make a profit selling them at high prices to trademark/brand owners. These prices are much higher than what the cybersquatters paid for them using registrars, and unjustly so, but they know that the company may be likely to pay if they really require the domain name. Tactics are used to encourage payment, such as using the website to speak badly of the trademark etc. Though there are laws against cybersquatting, such as the Anticypersquatting Consumer Protection Act (ACPA), it will require you to go to court and in turn adds in expense. Another option can be for a victim to choose the Uniform Dispute Resolution Process that, though cheaper than a court case, is still money that could have been saved if Brand Protection had been implemented. Legal disputes could arise from arguments over domain name ownership. Domain name ownership does not mean that it is trademarked, especially with generic words. For this reason your brand name is not safe when you simply buy the .com TDL. A great amount of stress is being put on cost, but unnecessary expenses such as these can affect a company. Don’t become prey to all the potential crimes that the Internet has to offer when you don't have the benefits from brand protection.

This service is offered by BB-Online, an experienced company which puts a great amount of focus on protection as well as regular registration.