Lighting Options For Your 3d Logo Sign

By Author: Glenn Farrier
Total Articles: 123
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A 3-dimensional sign is a great investment in your company's image. Your logo is the first impression a client or customer gets of your business, and first impressions are vitally important: study after study confirms that first impressions are made almost instantaneously and color an opinion thereafter. Not only that, but the old adage “you never get a second chance to make a first impression” has some truth to it, as well, since studies say first impressions are very difficult to change.

So care and craftsmanship in your company's sign will pay off, and 3D signs are a persuasive way to signal sophistication and competence. But one thing you'll need to consider is how to light your sign.

Natural Light

Natural light is the obvious cost-effective solution, and 3D lettering is well-suited to it, since the shadows created by the 3D will create depth and make your letters pop.

However, there are disadvantages: your sign's visibility will vary dramatically depending on time of day-- particularly, of course, if it's an outdoor sign, which won't be visible at night at all. If your sign is located within ...
... the building, it will depend on the sources of your natural light.

Whatever the case may be, your logo won't show up quite as well as it would if you chose exterior lights or back-lighting.

Exterior Lighting

Exterior lighting has the advantage of making your logo appear clearly from many different angles. With strategically positioned lighting, your logo will appear in any setting or circumstance; you'll never have to worry about decreased visibility.

The major disadvantages would be that exterior lighting requires more power and that, of course, the lights themselves (and the light setup) will also cost. Exterior lighting may also be cumbersome and expensive depending on where you want your sign to be located.

Back-Lighting

Back-lighting is an excellent way to light your sign. It's subtle, elegant, and highlights a 3D letter sign beautifully. It doesn't require the sometimes-extensive setup of exterior lighting, but still provides visibility in all kinds of conditions. In short, it's an option that will work for many different situations-- and it can be wonderfully tasteful and appealing besides.

Back-lighting doesn't quite provide the coverage of exterior lighting, and in a nighttime setting outside, for instance, it may still be somewhat difficult to see your sign. So in the end the right decision will depend on your particular circumstances.

Whatever your ultimate choice, if you're looking for 3D signs for any situation – indoor, outdoor, lit however you need-- Kerley Signs provides highest quality and an incredible array of options.

The author is very knowledgeable of 3 dimensional signs and 3D lettering.